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Ten Steps to More Inclusive Reporting


Jun 18, 2021




Teresa Shaak



Explore ten steps that you and your newsroom can take to produce more diverse, equitable and inclusive reporting.  This session features a Reynolds Journalism Institute Fellows project completed by Melba Newsome, RJI Fellows Class of 2020-21. Using research and findings from her fellowship, Newsome will outline the necessary steps and lead participants through an evaluation of published journalism for diversity and inclusive reporting. From common challenges to rethinking the whys and wheres of diverse sources to understanding and overcoming barriers, Newsome details what you can do to be more inclusive storytellers.

As Newsome writes, “Inclusive reporting has long been essential to pursuing and publishing the kinds of stories that inform and have long term relevance.”  In 2020, however, there was a “concerted effort to hire more Black reporters, include more Black authoritative voices, and recount the real life experiences of people of color impacted by systemic racism. Like the people we report on, journalists are also liberal and conservative, economically privileged and disadvantaged, rural and urban. In the absence of opportunities to reflect on our identities, we can miss our own blind spots around preconceived stereotypes and assumptions about individuals and groups. It is our responsibility to provide fair and equitable reporting of the issues, people and communities we cover. This is not the whole of what we can do but it is the beginning of what we must do.”

This is another session in the PNA Foundation’s special diversity webinar series Leading Local: The Media’s Impact on Diversity, Inclusion and Equity.

This 60-minute webinar is scheduled to begin promptly at 12 noon, eastern time.

Registrants must have both a computer and audio/phone in order to participate.

Thanks to a grant from the Calkins Foundation, there is no cost for PNA members as well as any members of press or news associations across the country.

To register, complete the form below or email the PNA Foundation.  A confirmation with log in instructions will be sent to each registrant one or two days prior to the session.

Sponsored by the Calkins Foundation, the PNA Foundation’s Leading Local: The Media’s Impact on Diversity, Inclusion and Equity is a series of webinars focusing on systemic racism and bias and how news media companies in Pennsylvania can combat it.  Sessions will help publishers, editors, reporters, ad directors, HR managers and other leaders to address hiring, news coverage, advertising. product design and audience engagement in order to recognize, improve and impact diversity, inclusivity and equity.



June 18, 2021
12:00 pm - 1:00 pm
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Pennsylvania NewsMedia Association Foundation

This valuable PNA Foundation training is provided at no charge.

Please consider a tax-deductible donation to the PNA Foundation in support of sessions like this one that help the PA news industry.

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Melba Newsome is an award-winning independent journalist with over 20 years of experience contributing news, health and investigative features to some of the country’s most widely-read publications. In the past decade, her reporting has focused primarily on education, health and issues of social justice. Thanks to a Crisis Reporting grant from the Pulitzer Center, she has reported extensively on the physiological, emotional, and societal impact of the novel coronavirus on Charlotte’s Black community. A grant from the International Fund for Women Journalists supported The First Year, a four-part series on the challenges facing formerly incarcerated women trying to reenter society.  As a Reynolds Journalism Institute Fellow, she is creating a diversity training program to be implemented in newsrooms to help them include people of color and underrepresented groups in their reporting and to be more reflective of the communities they serve.