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The best of the best sales superstars share their secrets for advertising success

Date

Apr 25, 2022

Location

Virtual

Contact

Teresa Shaak

Phone

717-703-3003

The best of the best sales superstars share their secrets for advertising success

Do you ever wonder how some sales reps are able to bring their A game each and every day? Well wonder no more. We have secured a line-up of sales superstars who are all too happy to share their secrets for advertising sales success with you. 

Come with a list of questions and a pad filled with paper so you can take a crazy amount of notes to help increase your ad sales cred. 

Presenters:

Ryan Ebaugh, Multi Media Advertising Supervisor – DC Military Publications, APG Media of Chesapeake, LLC, Southern Maryland News

Over 20 years in the DC Market selling advertising into military base publications in the National Capital Region for places like Pentagon, Joint Base Myer-Henderson Hall, NSA Bethesda Walter Reed National Military Medical Center, Fort Meade, Joint Base Andrews, as well as digital and targeted digital/ email and social media campaigns.  Working with large national and regional organizations, brands and Non-Profits from Ryan Homes, Navy Federal Credit Union, Ikea, US Secret Service, Tunnel To Towers to local restaurants, auto repair and other service related businesses around military installations we serve.

Ashley Johnson, Sales Director, New Pittsburgh Courier.  With a passion for writing and people, and telling their stories, journalism just seemed like the appropriate career path for Ashley Johnson. So, it was inevitable that God’s path would lead her to the New Pittsburgh Courier, America’s Best Weekly. Ashley began her career with the Courier in October 2007, as the Editorial Assistant and was later promoted to Associate Editor. As the Associate Editor, and a Staff Writer, additionally, Ashley’s responsibilities included editing and coordinating key operations of the newspaper’s content as well as compiling information for and the writing of “Under Attack By Us,” a monthly series reporting Allegheny County’s homicides and how they impact the community. While under her direction, the series received local and national coverage.

In March of 2016, Ashley decided to make a change and joined United Healthcare as a Clinical Administrative Coordinator for its Community and State division. While she enjoyed her time there, her heart was always with the Courier and working closer with the community. In August of that year, she rejoined the Courier team as the Advertising Coordinator, a position she held until being named Sales Director, in 2021. In her current role, she not only deals with the publication’s print and digital display advertising sales, but she also plays an intricate role in the planning of special editorial sections and major events, such as the Men of Excellence, Women of Excellence and Fab 40 Award ceremonies. She also represents the Courier in various other capacities.   

While with the Courier, Ashley has received two Pittsburgh Black Media Federation awards; was a recipient of the Young, Gifted and Black award and a recipient of the Stop the Violence-Pittsburgh’s Celebration of Life award, just to name a few.

In addition to her professional work, Ashley enjoys serving the community. Currently, she serves as a member of the Board of Directors for Urban Academy of Greater Pittsburgh Charter School, the Pitt News Advisory Board and the Spirit of King Awards Ceremony planning committee; is the Membership Chair for the Pittsburgh Black Media Federation; and has hosted several community events. Also, presently, Ashley is enrolled in the FBI Pittsburgh’s Citizen Academy and is expected to graduate at the end of this month.

Scott Vautrin is a Signature Accounts Multi-Media Account Executive with LocalIq. Scott has been in Marketing and Advertising for the better part of 10 years and has helped hundreds of clients achieve their sales and growth goals. Scott’s approach is to make the sales process as easy and uncomplicated as possible for this clients. Scott is consistently a top performer and attributes his success to his ability to easily connect with prospects and build trust. Scott lives in Bucks County Pa with his fiance and 10-year-old pup, Raleigh. 


Over the course of this five day virtual event, you will participate in interesting and motivating daily training sessions led by notable industry experts.

Whether you are new to advertising sales or are a seasoned veteran, you will walk away with practical and effective tips and solutions to help boost your advertising revenue.

Learn more about this no-cost event and register today.


The Advertising Symposium is free of charge to PNA members.

To register, complete the form below.  A confirmation with log in instructions will be sent to registrants one day prior to each event.

Details

Date:
April 25
Time:
10:00 am - 11:00 am
Event Categories:
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Event Tags:
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Organizers

Pennsylvania NewsMedia Association
Pennsylvania NewsMedia Association Foundation

Register today for PNA’s convenient and complimentary Advertising Symposium! By attending this virtual event, you will:

  • Hear from the best of the best sales superstars, who will share their secrets for advertising success
  • Learn about DISS – Digital Inventory Sales Simplified
  • Gather proven products and promotions that you can replicate at your publication
  • Understand how to build a positive readership message to increase advertising sales opportunities
  • Discover tips and tricks for hiring and retaining a successful advertising sales team

Advertising Symposium Schedule


The best of the best sales superstars share their secrets for advertising success


You’ve heard of KISS? Now learn about DISS – Digital Inventory Sales Simplified!


Imitation is the sincerest form of flattery – proven products and promotions that you can replicate at your publication


Accentuate the positive and eliminate the negative – how to build a positive readership message to increase advertising sales opportunities


Tips and tricks for hiring and retaining a successful advertising sales team