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Tips and tricks for hiring and retaining a successful advertising sales team

Date

Apr 29, 2022

Location

Virtual

Contact

Teresa Shaak

Phone

717-703-3003

Tips and tricks for hiring and retaining a successful advertising sales team

One of the most challenging aspects of being an advertising sales manager these days is finding, building and retaining a talented and dedicated advertising sales team. As a media company, it is easy to advertise for these positions, but what are the mystery ingredients required to attract the right candidates to your organization? 

Join industry professionals as they reveal the ten necessary steps to filling your open positions with top-notch talent. 


Speakers:

Jennifer Ravalli, VP of Marketing, PandoLogic

 Jennifer Ravalli joined PandoLogic as vice president, Marketing in 2020. An experienced marketing and client service executive, she most recently ran planning and product marketing for iCIMS. Before that, Ravalli held several key leadership positions at ADP. She was vice president, Product Marketing for National Account Services, promoted from her initial position as senior director, Product Marketing, Employee Benefits & ACA Compliance. Earlier, Ravalli was a senior director, Client Service and Operations at ADP, helping grow the business from $4MM to $20MM in revenue over three years.  

Ravalli recently received the Stevies Silver Female Executive of the Year. She was also instrumental in PandoLogic winning the Women in Business World Awards gold for Best Technology to Combat and Reduce the impact of COVID-19. Ravalli also led PandoLogic to win the SIIA CODiE Best Human Capital or Talent Management Solution and the Ventana Research 14th Annual Digital Innovation Awards.  

Sara Martinez-Noriega, VP of Human Resources at Direct Agents

Sara Martinez-Noriega, VP of Human Resources at Direct Agents, is an HR professional who works alongside executive leaders, frontline managers, and individual team members to collaboratively build happy, healthy and thriving work environments. Throughout her tenure at Direct Agents, Sara has been key in helping build a culture-first community and securing recognition within Crain’s Best Places to Work for four consecutive years and most recently Digiday’s Best Employer for Young Careers. 

Sara is certified as a Professional in Human Resources from HRCI and holds a BA in Spanish and LATAM Literatures and Cultures from New York University.

Ryan Leary, CMO, Recruiting Daily

Ryan Leary helps create the processes, ideas, and innovations that drive RecruitingDaily. He’s a lead generation and brand building machine who has built funnel systems for some of the industry’s top HR Tech and Recruitment brands helping to convert innocent bystanders into paying clients and job seekers into applicants. He’s pretty basic but gets it done.


Over the course of this five day virtual event, you will participate in interesting and motivating daily training sessions led by notable industry experts.

Whether you are new to advertising sales or are a seasoned veteran, you will walk away with practical and effective tips and solutions to help boost your advertising revenue.

Learn more about this no-cost event and register today.


The Advertising Symposium is free of charge to PNA members.

To register, complete the form below.  A confirmation with log in instructions will be sent to registrants one day prior to each event.

Details

Date:
April 29
Time:
10:00 am - 11:00 am
Event Categories:
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Event Tags:
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Organizers

Pennsylvania NewsMedia Association
Pennsylvania NewsMedia Association Foundation

Register today for PNA’s convenient and complimentary Advertising Symposium! By attending this virtual event, you will:

  • Hear from the best of the best sales superstars, who will share their secrets for advertising success
  • Learn about DISS – Digital Inventory Sales Simplified
  • Gather proven products and promotions that you can replicate at your publication
  • Understand how to build a positive readership message to increase advertising sales opportunities
  • Discover tips and tricks for hiring and retaining a successful advertising sales team

Advertising Symposium Schedule


The best of the best sales superstars share their secrets for advertising success


You’ve heard of KISS? Now learn about DISS – Digital Inventory Sales Simplified!


Imitation is the sincerest form of flattery – proven products and promotions that you can replicate at your publication


Accentuate the positive and eliminate the negative – how to build a positive readership message to increase advertising sales opportunities


Tips and tricks for hiring and retaining a successful advertising sales team