Archived PNA Foundation Training – 2016-2018

Pennsylvania NewsMedia Association Foundation Logo


Still inexpensive, still valuable and now more convenient.

No matter in what department you work, the PNA Foundation is your source for news media training. In addition to half and full day workshops held in Harrisburg and across the state, we offer a growing slate of webinars. Typically, our webinars last one hour or less and cover a variety of topics, traditional as well as cutting-edge. Check our calendar for the latest schedule.

We encourage you to take advantage of webinars at scheduled times. However, if you are unable to attend or find yourself needing information at a later date, our webinars are recorded, archived and available for purchase.

A list of sessions from prior to 2019 can be found below. More recent available sessions are available here.

To request a copy of a webinar, email the PNA Foundation or phone (717) 703-3003. Please note the code and original date of the webinar when ordering. Upon receipt of payment, a link to the video recording will be emailed to you.

Purchase three or more sessions and receive a 20 percent discount. All rates apply to PNA and PSNE members only. Non-members: please add a $5 processing fee.


Data Journalism: Visualizing Data 101, June 9, 2016 (E1603) $5.00

This webinar will instruct you on how to visualize and transform data into stories, infographics and interactive visuals. Where are the most dangerous highways in the region? What about structurally deficient bridges? How about the vacant or blighted properties in your city? All of these data are easy to find and download from the government. But visualizing them for readers can be tricky. Hear how to transform data into stories, infographics and interactive visualizations on deadline and without involving your IT department.

Data Journalism: Finding Stories in Data, May 12, 2016 (E1602) $5.00

Who among your neighbors is giving money to Donald Trump’s campaign? Which local school has the highest SAT scores? How much are my teachers and principals being paid? What’s the violent-crime rate in my city, and how does it compare to similarly sized cities? Where are the wealthiest and poorest ZIP codes in Pennsylvania? All of these data are easy to find and download from the government. But how can you actually use them in your newsroom to spot trends and report stories? We’ll walk through some of the tricks reporters can use, on deadline and in newsrooms big and small. Hear how to use data to find and report stories.

Drones: So You Want to Get Certified, Feb. 22, 2017 (E1702) $10.00

Considering using a drone for coverage for your publication? Curious about what to expect with the FAA test required to operate an Unmanned Aircraft System (drone) for commercial use? Then this webinar, featuring two FAA certified drone pilots, is for you! John Beale, a photojournalism professor at Penn State, and David McKeown, staff photographer for The Republican-Herald, Pottsville, offer insight into the FAA remote pilot test and the use of drones for daily assignments and advertising.

Everyday Watchdog Journalism, March 30, 2017 (E1703) $10.00

Watchdog reporting doesn’t have to mean months’-long investigations. Every reporter no matter how small the staff can practice it. Our panel of seasoned watchdog reporters will share their organizational methods that enable them to act quickly when news breaks and their go-to databases and sources that they use on deadline or when they are looking for a quick-turnaround watchdog story.

Newswriting: How to go from mediocre to great, April 13, 2018 (E1804) $10.00

Take just a few minutes to learn some tips for better writing! Russell Frank, writing coach and associate professor of communications, Penn State University, talks about how to improve your writing. According to Frank, it’s a shame when reporters gather all that information (or sit through that interminable meeting) only to write a story so dull that no one’s going to read it. He’ll talk about digging up buried ledes, cutting clutter, writing for your readers rather than for the insiders, separating primary from secondary information and achieving the magical balance between thoroughness and brevity.

Online Comments: Braving the Comments, Feb. 4, 2016 (E1601) $5.00

Are the comments on your news site a chance for learning and engagement, or a hostile neighborhood you enter only if you have to? Increasingly, news organizations are trying to figure out how to encourage healthy discussion in comments, and how to make the most of that online community. Hear discussions on research, best practices and first-hand experience involving journalists and comment threads.

Open Records: Finding Great Stories in the Requests, Feb. 9, 2017 (E1701) $10.00

The Right-to-Know Law, under which government records are presumed open to the public unless specifically exempted, is perhaps the investigative reporter’s most important tool in Pennsylvania. So what kinds of records are available from your municipality, school board, and county and state governments? And what kinds of stories are being written using those documents? Learn what documents to obtain using the Right-to-Know Law and how they can lead to interesting stories.

Planning and executing news enterprise: Staffs of all sizes can succeed, December 5, 2018 (E1218) $10.00

Enterprise reporting can work in your newsroom! Solid, sometimes investigative, very local enterprise stories give our readers information they need and cannot get anywhere else. You can dig beyond the surface and ask questions readers want answered. And, you can do it, even with a small newsroom staff, through planning. Dennis Lyons shares his knowledge on planning, getting started and moving forward to complete successful enterprise stories in your newsrooms. For editors of all sizes looking to enhance coverage of their local communities.

School Safety Efforts, an Exclusive Statewide Conference Call with PA Senators, August 15, 2018 Free

With schools around Pennsylvania getting ready for Back to School, join our statewide conference call to hear what Senate leaders on school safety have been working on and hear what it is in store for the future on this issue.

Web Heads That Work, Oct. 26, 2017 (E1704) $10.00

SEO-friendly headlines don’t have to be boring! Learn how to write headlines that will grab the attention of both your readers — whether on your site or on social media — and Google. Learn more from John Misinco, assistant managing editor – digital, of The Morning Call, Allentown.


Active Shooter (How to Prepare and Respond to an Active Shooter), August 2, 2018 Free

Recent tragedies, including the June 28 shooting at The Capital Gazette in Annapolis, remind us that the risk is real. An active shooter incident can happen in any place at any time. We are offering this training in order to help news companies, newsrooms and individuals to be prepared.

Defining Unlawful Harassment and Minimizing Your Risk, March 1, 2018 (M2018) $10.00

You report the news, but you sure don’t want to BE the news, do you? From Hollywood to PA, the #metoo and #timesup campaigns are going strong. Is your organization ready? Do you or your supervisors know what TRULY defines unlawful harassment and sexual harassment? Are your policies up to snuff with the Equal Employment Opportunity Commission guidelines? Have your supervisors and employees been trained to recognize inappropriate behavior? More importantly, do they know what to do if they witness unlawful harassment of any kind? Led by Karen Young, SPHR, SHRM-SCP, and President, HR Resolutions, this important webinar will help you and your supervisors learn about how to best minimize your risk against claims in this area. For any manager – from publishers and down – who wants to be fully informed and prepared. For any department including news, sales, production, distribution, etc.


Strategies for Mitigating the Impact of Newsprint Tariffs, August 23, 2018 (C001) Free

Calling all circulation managers and directors! Don’t miss this interactive session on what your peers in circulation, audience development and operations departments are doing to save costs as newsprint tariffs loom. No matter the size of your newspaper, you can make changes today that can help keep your presses running and newspapers being delivered. Tools, ideas, suggestions and solutions will be shared.

Additional Archived Training Resources:

The Associated Press offers a variety of helpful sessions. Check out their available archived webinars and other training resources at AP Academy.

The Online Media Campus has been providing high-quality webinars for many years, all of which have been recorded and are available for purchase. Visit their website for more information.