Educational Schedule

America East News Media Summit Session Schedule

America East News Media Summit

Pennsylvania NewsMedia Association’s annual capstone conference.

The PNA has combined our three signature events:  America East, PNA Advertising Conference and Publishers’ Convention, to build one, robust conference to minimize time away from the office and maximize access to high-quality educationrecognition ceremoniesthe discovery of new partners and networking opportunities.

Keynote Presentation

20 REVENUE IDEAS IN 20 MINUTES!

Monday, March 30
12:00 p.m. – 1:30 p.m.

Ryan Dohrn speaking at the America East News Media Summit in 2020Ryan Dohrn has gathered the very best media revenue ideas from newspaper and media companies around the globe and is ready to share them with you! But, can you keep up? This is 20 minutes of fun where Ryan shares 20 ideas from his global adventures working with over 400 media companies and over 15,000 media sales reps. Every idea is working today in media companies large and small. All ideas are proven and are bringing in revenue! This is a rapid-fire format where a live countdown clock on the screen will keep Ryan on track and keep you wondering how he has this much information packed into 20 minutes.

Read Ryan Dohrn’s full biography here.

Advertising Track

Be an Invaluable Resource to your Advertising Clients: An Advertising Rep Workshop

Monday, March 30
8:30 a.m. – 11:30 a.m.; 2:00 p.m. – 4:30 p.m.

Part 1: Dr. James Bissell presents his highly-rated digital advertising workshop. This workshop provides an overall
digital review of market trends, advertising sales techniques and combining print and digital strategies, with an
emphasis on Google Analytics, search engine marketing (AdWords), social advertising and display advertising.

Part 2: Making an advertising sale is great! It means you’ve closed a deal, earned a commission and perhaps even hit
your numbers for the month/quarter/year. However, building and maintaining lasting relationships with your advertisers
is the key to your long-term success. Effective sales professionals understand the value of asking the right questions
and listening attentively to the answers before formulating a recommendation.

This all-day workshop will provide you with the knowledge, tools and training to become an asset to your clients and a top-performer within your organization.

Generate More Advertising Revenue through Contests and Promotions

Monday, March 30
8:30 a.m. – 11:30 a.m.

From “Best of” and “Cutest Pet” contests, to “Win a Free Hot Water Heater” sweepstakes, newspapers have found success growing advertising revenue through internal and advertiser promotions. This half-day workshop will teach you how to build, organize, sell and stage promotions in both digital and print. Whether you have never held a promotion, or utilize them regularly, you will walk away with some new ideas and strategies to ensure success.

How to Find, Train, & Retain Great Salespeople!

Monday, March 30
3:00 p.m. – 4:30 p.m.

We all know that finding quality salespeople is a difficult task. So, what can we do to find, train and retain high-quality sales professionals that will help us achieve our financial goals? Media sales veteran Ryan Dohrn has created and managed advertising sales teams at ABC TV, Morris Publications and PennWell Publishing. While he does not claim to have the “employment holy grail”, he does have some ideas that have worked to find some great salespeople today! From job descriptions to comp plans, Ryan will share 7 ideas for media sales recruitment success.

Advertising Management Roundtable – An Active and Engaging Exchange of Ideas

Tuesday, March 31
8:00 a.m. – 10:00 a.m.

Whether you’re looking for some new revenue-generating programs, interested in learning about various commission structures, eager to gain tips on how to motivate your sales team, or have other advertising management-related questions, be sure to attend the always popular advertising roundtable where ad managers and senior staff share their grandest initiatives and most difficult challenges. This is a unique opportunity to compare notes with your industry peers in an open and honest environment. Bring your most successful ideas and prepare to learn from others about exciting new opportunities.

During this session, a variety of topics will be discussed, including:

  • Successful new advertising programs
  • Useful management techniques
  • Helpful responses to address the challenges that face the industry

Register

 

Editorial Track

Crime Reporting: Increase Reader Engagement by Digging Deeper Everyday

Tuesday, March 31
8:45 a.m. – 10:00 a.m.

Reporting on crime is not new, but how you do so may be. This session will challenge the way reporters and editors approach and develop crime-related stories. The manpower and structure that was once reserved for extensive investigative journalism pieces may now be applicable to everyday articles. Providing more in-depth and meaningful perspective on crimes will help differentiate your team and position them as topical experts.

A team of industry professionals skilled in crime and/or investigative journalism will discuss how they dig deeper each day to create top-notch stories that better serve their readers.

Strategies for Becoming the Go-To Source for 2020 Election Coverage

Tuesday, March 31

10:15 a.m. – 11:30 a.m.

Media outlets will be vying for the attention of voters this election year. As the credible source for real news, secure your position by solidifying your political news planning. In this session, you’ll learn how to produce invaluable content for local, state and national races that includes candidate interviews, the pros and cons of endorsing, when and how to call the results, how to use polls and more.

Understanding, Interpreting and Utilizing Data to Produce More Engaging Stories

Tuesday, March 31
1:45 p.m. – 3:00 p.m.

You researched, wrote and posted what you thought was a great story, but do you know how many people actually read it? To provide the best possible user experience for your audience, it’s important to understand which topics and formats are resonating most. This session will provide you with a working knowledge of the basic digital metrics that are used to measure both the popularity of an article as well as key information about digital subscribers. Not only will you learn what to look for in data and how to gather it, but what to do with it – and what it means – once you have it.

Effectively Managing the Trauma that Comes from Reporting on Trauma

Tuesday, March 31
3:15 p.m. – 4:30 p.m.

Reporting on traumatic events has become an all too familiar responsibility for editorial teams. Just as first responders need to be aware of the effects their work on the front line brings to them as individuals, so must the journalists who report on stressful and tragic situations. This session will provide essential tips for reporters to ensure your own physical and emotional well-being as it relates to performing the duties of your job. It will include information about mental health, and provide coping strategies as well as details about support groups, both externally and within your own media organization.

Register

Production Track

Consolidation Within the News Media Industry – How will your newspaper be impacted?

Tuesday, March 31
8:45 a.m. – 10:00 a.m.

The subject of consolidation in the news media industry has gone from the elephant in the room to the matter at hand. All aspects of the industry have been impacted, but certainly production and management are experiencing some of the deepest effects. Consolidation is actively occurring on the news organization side as well as the news supplier side. Join experts from both sides of the field as they discuss the current state of consolidations, and how they are working to stay ahead of the curve and maintain the integrity of their organizations and products.

Vendor/Newsprint Suppliers Roundtable – Learn from the Industry Experts

Tuesday, March 31
10:15 a.m. – 11:30 a.m.

Don’t miss the opportunity to hear about the latest products and trends from newsprint suppliers. The vendors that you and your colleagues utilize daily will be gathered to discuss everything from production-specific operations information to industry-wide updates. Join the discussion for invaluable and applicable knowledge, and to investigate new and current vendor companies to best serve your organization.

Strategies for Reconfiguring for Reduced Production Days

Tuesday, March 31
1:45 p.m. – 3:00 p.m.

The decision to reduce production days can bring on many seen and unforeseen effects for not only the newsroom, but the production staff and facility as well. Managers and production teams need to dig deep and plan quickly to prevent waste and inefficiencies in everything from labor time to materials. Join this roundtable discussion with your industry colleagues as we talk about real-time issues and practical solutions to keep your team and production line functioning at peak performance.

The Secrets to Hiring Capable and Reliable Pressmen and other Tradesmen

Tuesday, March 31
3:15 p.m. – 4:30 p.m.

The quality of your product is directly related to the quality of your production crew. Now, more than ever, it has become increasingly challenging to find talented and devoted pressmen and other tradesmen for your organization. Industry experts and trusted industry partners will explore the qualities required to create the production team of the future. They will provide applicable information and tips that you can use to find, train and retain a loyal and efficient production team, when you return to the production floor.

Register

Management Track

Local Media Association (LMA) Digital Subscriptions Workshop
Accelerating Business Transformation Through Reader Revenue Growth

Wednesday, April 1
9:00 a.m. – 12:00 p.m.

For the past year, LMA Chief Strategy Officer Jed Williams has co-led the Google News Initiative Subscriptions Lab, working intensively with ten daily newspapers to help them achieve meaningful reader revenue growth. In this exclusive workshop at the AE Summit, Williams shares key lessons from the Lab, what they mean for your publication, and how to put your organization on a path to outsize success. The workshop will address several essential questions:

  • What are the critical benchmarks to track to measure subscription success? What goals should your publication be aiming for, and how do you know if you’re performing well?
  • How should publishers assess their subscription capabilities along a digital maturity curve? What steps can you take to move from lagging to leading?
  • How can you align people, process and technology to maximize digital subscriptions growth?

Additional/Separate Fee – $89 before February 14, and $99 after.  Register for this workshop here.

Website Security and Compliance – Important tips to keep your organization protected

Wednesday, April 1
1:45 p.m. – 3:00 p.m.

The internet can be a scary place. This session will teach you how to protect your company from hacking and other cybersecurity threats. Determine your risks and manage the solutions to ensure a sound defense. In addition, you will learn about the ADA and its effects on website functionality and your responsibility to provide websites that are ADA compliant. You will also get a primer on the California Consumer Privacy Act and how it might impact your business.

Register