Lead Generation Specialist – LNP Media Group (Lancaster, Pa.)

Lead Generation Specialist – LNP Media Group (Lancaster, Pa.)

LNP Media Group, Inc. is the cornerstone of Steinman Communications. Our flagship is LNP|LancasterOnline, Lancaster County’s daily newspaper and online source of news and information. We have been locally owned since 1794 and continue to deliver nationally recognized, award-winning journalism to our readers in print and online.

Job Summary

Responsibilities include researching, delivering and tracking sales leads, prospects and lapsed accounts. The position requires excellent communication, interpersonal, organizational, customer service and problem-solving skills.

Essential Job Functions

  • Compiling lists of sales leads, delegating leads to the sales department.
  • Research competitive media and other sources to identify prospects and qualify leads.
  • Enter qualified leads into the CRM
  • Following up with inbound leads to qualify and send to solutions strategist.
  • Answering customer inquiries, scheduling meetings and sales appointments with new prospects.
  • Create lead lists of current, lapsed and prospective customers for special pages, sections and projects and coordinate divvying out the lists to telesales and reps.
  • Assist in the sales process by researching coop opportunities and helping to leverage the use towards advertising campaign.
  • Assist in managing marketing campaigns for reps and department, including mailings, eblasts, social campaigns etc.


  • Excellent computer/keyboarding skills
  • Proficiency with Microsoft Office software products
  • Good verbal and written communication skills
  • Strong organizational skills

As an employee of LNP Media Group, you’ll enjoy a fast-paced work environment, along with company paid benefits, paid time off, and a company-matched 401k program.