Mastering Remote Advertising Sales

Mastering Remote Advertising Sales

Don’t Miss this Timely, No-Cost Webinar 

Thursday, April 2 at 2:30 p.m.

Nothing is status quo these days. Advertisers are wondering if and when their business will return to normal, and you’re relegated to working from your newspaper’s office or from home. During this period of social distancing, how can you still succeed at making meaningful contact with your advertising clients when you’re limited to phone and email options? What do you say to reassure nervous advertisers? How do prospect for new accounts? Which advertising categories are good targets right now? Emmy award-winning media sales coach Ryan Dohrn will share 10 proven ideas to help you retain and secure new business and talk to your advertisers like a pro.

Ryan’s promised takeaways:

  • How to identify and communicate with the three types of crisis-based advertisers.
  • How to engage, educate and empathize with your advertising clients.
  • How to teach advertisers about the success of those who maintain an advertising schedule during a time of crisis.
  • How to help your advertisers redefine their target audience.
  • How to assist your advertising clients revise their ad copy to be relevant and sensitive to the current climate.
  • How to identify and approach non-traditional advertisers.
  • How to begin a potentially awkward conversation with a prospective advertiser.
  • How to develop and present creative advertising solutions for advertisers.
  • How to identify and respond to legitimate advertiser concerns.
  • How to handle advertiser objections.

And so much more…

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