NJPA Advertising Symposium

Register today for PNA’s convenient and complimentary Advertising Symposium!

By attending this virtual event, you will:

  • Gather new proven and successful revenue-generating ideas
  • Learn how to improve your sales calls
  • Understand how to boost your share of advertising agency business
  • Discover how to build better print and digital ads
  • Hear how to optimize your digital campaigns

Over the course of this five-day virtual event, you will participate in interesting and motivating daily training sessions led by notable industry experts, including Editor & Publisher’s Mike Blinder, Peter Lamb of Lamb Consulting, Jill Kirsch from the Pittsburgh Post-Gazette, Darrell Davis of Metro Creative Graphics, Julia Campbell from the Branded Content Project at LMA, Bill Talerico of the Talerico Group, Dr. Renee Tacka and a variety of Pa.-based advertising agency decision-makers.

Whether you are new to advertising sales or are a seasoned veteran, you will walk away with practical and effective tips and solutions to help boost your advertising revenue.

This program is being offered at no cost to members of the New Jersey Press Association.

To register, please complete the form below.

Session Information

Monday, April 19

Building Better Ads: Advice from the Design Desk – 10 a.m.

Advertisers invest in media that provides a solid return on their investment.  A well-designed ad is a cornerstone of building brand awareness…

Branded Content: A unique, engaging and profitable advertising option – 3 p.m.

The revenue opportunity with branded content is massive and growing! How big? $63 billion big! Branded content uses the strength of storytelling to…

Tuesday, April 20

Practices from around the world: who is winning the revenue war, and why? – 11 a.m.

This session will examine the behaviors and tactics of successful sales reps from across the world, despite the current COVID environment. We will cover prospecting…

Wednesday, April 21

Best Practices for Optimizing Your Programmatic Campaigns – 10 a.m.

Maximize the impact of your clients’ programmatic display campaigns, whether they run on your owned and operated website or through an extended reach program…

Build Better Relationships with Advertising Agencies and Boost Your Share of the Advertising Business – 3 p.m.

Advertising agencies, an industry projected to be worth over $54 billion in 2021, sit at the crossroads of media buys, assisting clients and building partnerships with media.  Discover how you and your advertising team…

Thursday, April 22

Proven and Successful Revenue Generating Ideas – 11 a.m.

Be inspired by success as Mike Blinder, the publisher of Editor & Publisher Magazine, moderates a panel of news media organizations who are leading the way in revenue generation…

Data-Driven Advertising: Using data and information to create more effective sales calls – 3 p.m.

Data is fundamental to building effective solutions for advertising clients.  By gaining insight into the market served, as well as consumer buying habits, preferences…

Friday, April 23

Securing Profitable Salespeople – 10 a.m.

Finding and hiring the right sales talent is an integral part of the advertising equation. Candidates possessing a unique x-factor are required to create a profitable news media organization…