PNA Board of Directors

Executive Committee

CHAIRWOMAN

Jennifer Bertetto
President & CEO · Trib Total Media, Inc.
(724) 779-7160 · jbertetto@tribweb.com

Jennifer Bertetto has been the President and CEO of Trib Total Media since 2015 and has been employed by the company since 1998. Under her leadership, the Trib has been named the “Best Overall Newspaper” by the Keystone Chapter of the Society of Professional Journalists for four of the last five years.  The Trib is also a three-time Emmy winner and the recipient of a national Edward R. Murrow award for best feature.

In her spare time, Jenn enjoys spending time with her husband of 24 years, Keith, and their five cats.  She is currently reading The Advantage by Patrick Lencioni and Scooter the Therapy Cat by Betsy Kennon.   She is an exercise enthusiast and has worked out seven days a week for over 13 years without missing one day.

CHAIRMAN ELECT

Bob Geiger
Vice President of Sales · PennLive/The Patriot-News
(717) 255-4162 · rgeiger@pennlive.com

Bob Geiger has 32 years’ experience in media sales and management working primarily in major metro and midsize community markets. He believes in a servant leadership approach and has focused on developing leaders and teams to reach their full potential.

Bob has held leadership roles with responsibility for sales strategy and execution, training and staff development, including at the Tampa Tribune (vice president, advertising), Gannett Southeast Markets (group sales director), Daytona Beach News-Journal (director, advertising) and The Philadelphia Inquirer (senior vice president, sales).

He has been married for 32 years to Tammy, with whom he has two sons, Brandon and Brian. Bob is also a singer/songwriter who has released two albums of original music.

VICE CHAIRWOMAN

Sharon Sorg
Publisher · The Herald (Sharon)
(724) 981-6100 ext. 231 · ssorg@sharonherald.com

Sharon Sorg has been a part of the newspaper industry in various roles for 36-plus years. She is a CNHI regional executive working with newspapers in Ohio, Pennsylvania, Maryland and Kentucky. In addition, she is publisher of The Herald in Sharon, Pa.; New Castle (Pa.) News and Transylvania Times in Brevard, North Carolina. Most recently, she joined the Pennsylvania teams of The Daily Item in Sunbury and The Danville News as publisher.

Being involved in PNA over the years has afforded her the opportunity to network and support the industry she is so passionate about on a statewide level.

When Sharon is not working, she enjoys spending time with her husband, Chuck, and her two adult children, Matthew and Emily. She is an avid Pittsburgh Penguins fan. While she has many favorite players, nothing makes her smile at the hockey arena as quickly as Iceburgh.

SECRETARY/TREASURER

Brad Bailey
General Manager · Press Enterprise (Bloomsburg)
(570) 387-1234, ext. 1609 · brad.bailey@pressenterprise.net

Brad Bailey is the general manager of Press Enterprise, a seven-day-a-week newspaper and commercial printing company in Bloomsburg. With the company since March 2022, he recently observed his 32nd anniversary in the newspaper industry.

After graduating from Penn State University with a degree in advertising, he spent the first half of his career at The Daily Item in Sunbury. Brad has managed 10 daily newspapers in New York, New Jersey, Oregon, Idaho and, of course, Pennsylvania. He’s had a front-row seat to the changing newspaper business, working through seven newspaper acquisition processes while working for eight parent companies.

He’s excited to be back in his native Central Pennsylvania, working FOR a great company and being IN great company. He maintains a true love for newspapering. When he’s not attending Penn State or Philadelphia Phillies sporting events, he’s spending too much time and money shopping used bookstores for paperback novels from the 1970s and ’80s.

IMMEDIATE PAST CHAIRMAN

Harry Hartman
Publisher · Gettysburg Times
(717) 253-9403 · hhartman@gettysburgtimes.com

Harry Hartman has served as the publisher of the Gettysburg Times since 2013 and loves life in Gettysburg and Adams County. Prior to that, he worked as the publisher for several Maine, New Hampshire and Vermont newspapers for the Sample News Group. Harry has enjoyed his years of service on the PNA Board of Directors and will miss the many friends he has made when his time on the board comes to an end.

Harry is a lifelong baseball card collector with over 3 million cards in his collection. He enjoys reading military nonfiction books on the French and Indian War. He and his family spent a week this summer at Nemacolin Woodlands and also traveled to Florida and Newport, Rhode Island, where his daughter spent time on her summer military assignments.

Harry is married and resides in Gettysburg with his wife, Jennifer, and younger daughter, Rita. His older daughter, Pauline, is a cadet at the United States Coast Guard Academy in New London, Connecticut.

PRESIDENT

Bill Cotter
President & CEO · Pennsylvania NewsMedia Association
717-703-3076 · billc@pa-news.org

William Cotter is president and CEO of the Pennsylvania NewsMedia Association. He leads the organization’s efforts to support our membership through legislative advocacy, expert resources, and industrywide training. Bill’s passion and enthusiasm for the news media industry spans a 35-year career of advertising and sales leadership experiences with Pennsylvania-member organizations.

Bill earned a B.S. degree in communications from Clarion University and is happily married to Jeanne for 36 years. They have three children and four grandchildren. In his free time, Bill likes to work in the garden, golf, fish, and root for his Pittsburgh sports teams.