Promotional Spotlight: Bucks County Herald’s Area Guide Book

Promotional Spotlight: Bucks County Herald’s Area Guide Book

The Bucks County Herald (Lahaska) publishes a regular feature titled “Destination” that focuses on the history and makeup of one of the fifty towns that comprises its distribution area. Due to the popularity of these stories, the Herald is relaunching its Area Guide Book as a twice-ayear compilation of these pieces. Corresponding QR codes will allow readers to conveniently dive more deeply into information about each community, including a detailed map.

The revenue stream for this product is two-fold – including proceeds from both advertising sales and distribution sales. The book retails for $5.00, and is available to retail outlets at the wholesale price of $2.50. The first issue will be available in April.

For more information, contact Joe Wingert at jgwingert@buckscountyherald.com.