Promotional Spotlight: Chester County Press’ Valentine’s Day Extravaganza

Promotional Spotlight: Chester County Press’ Valentine’s Day Extravaganza

To further engage its readers and drive traffic to its website, the Chester County Press (Oxford) sponsored a Valentine’s Day Extravaganza contest inviting readers to go online and register to win one of three valuable prize packages. Category exclusive advertisers including a jewelry store, a restaurant, a winery, and a fine chocolatier, supplied the gifts as part of the overall advertising package.

The sweepstakes was promoted in print, online, and through Facebook, and registrations were robust. Readers were required to opt-in to receive future correspondence, and the email list was subsequently shared with participating advertisers.

Advertisers were pleased with the exposure they received, along with the tangible evidence of success, as the results were measurable.

Although this was a Valentine’s Day promotion, a similar contest related to another upcoming gift-giving occasion, such as Mother’s Day or Father’s Day, would work equally well.

For more information, contact Randy Lieberman at randyl@chestercounty.com