Promotional Spotlight: Greater Philly Gluten Free Expo

The Sentinel (Lewistown) has taken a non-traditional approach to expanding its events division. At the suggestion of a staff member whose family is impacted by a gluten-free diet, the newspaper hosted its first Central PA Gluten Free Expo in 2013 in State College.

Due to the success of this niche event, the newspaper searched for another market in which to replicate the Expo, and found an opportunity in Philadelphia. The second Greater Philly Gluten Free Expo will be held on Saturday, May 20 at the Greater Philadelphia Expo Center in Oaks. The day will include a series of informational sessions presented by experts in the field, along with more than 85 vendors who will answer questions, offer samples, and provide gluten-free products. The goal of the event is to provide people with celiac disease, gluten sensitivities or those who feel better eating gluten-free, with access to information, companies, and products that can make their life better.

Last year’s event was an unequivocal success with over 2,200 people in attendance. Revenue was generated through tickets sales, sponsorships, and vendor participation.

To host a successful niche event like this, involve someone from your staff who has a deep understanding of, and passion for the topic, in order to make the right connections and secure exhibitors. Build the event as something that you would like to attend yourself.

For more information, contact Matt Bolich at mbolich@lewistownsentinel.com.

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