Promotional Spotlight: Herald Standard’s Be Local Network

In an effort to educate residents and visitors about the importance of thinking, buying, investing and visiting locally-owned, independent businesses to help strengthen the local economy, the Herald-Standard (Uniontown) is marketing the Be Local Network Community Discount Card. Three levels of participation ranging from $150/year to $3,500/year are available to businesses in Fayette, Greene, Beaver, Washington and Westmoreland counties and the newspaper is looking to expand the program across Pennsylvania.

Along with providing a promotional offer to Be Local card holders, participating retailers also receive inclusion in newspaper and website ads, radio mentions, a daily deal highlight, window decal and more.

The cards are available for $20 at the newspaper office, online, and at participating retailers. Approximately 2,000 cards are sold each year – a large percentage purchased by the local hospital to share with employees during the holiday season to encourage support of local businesses.

For more information, visit belocalpa.org, or contact Ted Flowers at tflowers@heraldstandard.com.

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