Promotional Spotlight: Press And Journal Caregiver Central PA Guide

Promotional Spotlight: Press And Journal Caregiver Central PA Guide

Caring for an aging friend or relative has many rewards, as well as many challenges. Having been down this path themselves, the owners of the Press And Journal (Middletown) wanted to create a guide that would be a useful tool for caregivers. As a result, the Caregiver Central PA Guide was created. The publication includes a local resource directory for services such as cleaning, medical devices and legal issues, a list of help lines, a summary of national
support services, plus some interesting senior-related articles.

The annual directory is inserted into the Press And Journal’s sister publication, Woman, because of the demographic audience it reaches. Research indicates that the typical caregiver is an employed woman, age 49, who is caring for her 69-year old mother – a perfect match for Woman’s readership.

For more information, contact Louise Sukle.