Promotional Spotlight: Press Enterprise’s Word Search Book

The Press Enterprise (Bloomsburg) recently released its first advertiser-sponsored Word Search Book. Due to the popularity of the various puzzles that are published each day, the newspaper wanted to offer puzzle enthusiasts a standalone piece that had shelf life.

Recognizing that puzzles are especially popular with the adult 50+ population, advertisers offering products and services targeted to this audience were asked to sponsor a word search that contained hidden terms related to the nature of their business. The newspaper’s staff searched each potential advertiser’s website, identified key words related to their business, and designed a prototype puzzle, which was then presented. Being proactive reduced the work required of the advertiser, and made it easier for them to agree to participate. A corresponding ad from each sponsor was published next to their puzzle.

For more information, contact Sarah Kile at sarah.kile@pressenterprise.net.

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