Promotional Spotlight: Reading Eagle’s Subscriber Loyalty Event Program

Retention of current subscribers is critical for a newspaper’s success. To support this initiative, the Reading Eagle launched a Subscriber Loyalty Event program that rewards subscribers by offering free tickets to local entertainment and fun events. Subscribers can enjoy free family entertainment, tickets to concerts and sporting events, and more!

Local businesses and event operators provide tickets to the Reading Eagle at no cost, which are then passed along to current subscribers. Each event is promoted through a full-page Subscriber Loyalty Event ad, and subscribers who attend the event are tracked. In the two years the program has been in existence, more than 9 out of 10 (91.4%) subscribers, who took advantage of the Subscriber Loyalty Event program, are still subscribers today.

For more information about this program, contact Connie Andrews at candrews@readingeagle.com.

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