Promotional Spotlight: Republican Herald’s Family Reading Festival

For the past 30 years, The Republican Herald (Pottsville) has sponsored a Family Reading Festival. Authors from around the area are invited to attend, at no cost to them, or to the newspaper, and are able to sell their books at the event. Schools from throughout the county set up tables with activities based on a book theme.

Upon arrival, students receive a bookmark, pencil, and a bag for their activities. The school with the highest percentage of students in attendance receives an engraved plaque and bragging rights.

To add to the fun, a member of the newspaper’s marketing department wears a rented costume of a book character. The local reading council reimburses the cost of the costume.

An area orthodontics office co-sponsors the event, and gives away a Kindle E-reader. Hundreds of children and their parents, and grandparents, attend this free event each year, so it’s a wonderful opportunity for the newspaper to engage with future readers.

For more information about the event, contact The Republican Herald.

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