Promotional Spotlight: The Morning Call on the Amazon Echo

The Morning Call (Allentown) partnered with the vendor Newscycle to develop The Morning Call Alexa Skill for Amazon Echo. Each day, a Morning Call newsperson records a three to five minute real voice sound bite of the day’s headlines. Amazon Echo users can enable and add The Morning Call Alexa Skill to their Flash Briefing, and have their personal assistant read the news to them. Download a video demo.

The initiative was launched on Christmas morning 2016 with a full-page, full-color print ad in the news section, ROS online ads and other digital targeting, a targeted nonsubscriber consumer email to 25,000 addresses in Lehigh and Northampton counties, and signs on coin-operated newspaper distribution boxes. The goal was to capitalize on all of the new Echos being gifted for Christmas and Hanukkah.

To help generate revenue, a “brought to you by” sponsorship is available. The participating advertiser receives 5-10 second audio pre-roll on every Flash Briefing, and logo placement in all marketing materials.

For more information, contact DJ Cleaver at dcleaverjr@mcall.com or visit themorningcall.com/echo.

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