Promotional Spotlight: The Republican-Herald’s Holiday Pet Brag Book

The Republican-Herald (Pottsville) is inviting readers to submit a photo of their furry, feathered or scaly friend enjoying the holiday season, that will be featured in their upcoming Pet Brag Book. Some lucky winners will also receive a prize such as a gift card for dining, or certificate to use at a local pet-related retailer.

Although this is a new initiative, the publication has done similar feel-good pieces/contests before, which have been very popular with their audience. The goals of the contest are to promote and generate support for local businesses, engage the community, and secure sponsors.

For a minimal investment, advertising sponsors receive a 300×250 web ad on the contest page that links to their website or Facebook page, mentions on all promotional ads that run in newspaper, as well as their name and hyperlink included on the contest invite email.

For more information, contact Aimee Eckley.

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