Promotional Spotlight: The Sentinel’s Small Business Saturday

To highlight local businesses during the busy Thanksgiving weekend holiday shopping kick-off, The Sentinel (Carlisle) has partnered with the Downtown Carlisle Association to promote Small Business Saturday®- an annual shopping tradition dedicated to supporting small businesses and celebrating communities across the country. Founded by American Express in 2010, Small Business Saturday® is celebrated every year on the Saturday after Thanksgiving.

Local merchants are invited to showcase their business in a special advertising publication that will be inserted on Thanksgiving Day, and on Small Business Saturday^®. The 12-page broadsheet, which includes ads from more than 50 businesses, will be used as a jacket around the numerous Thanksgiving Day inserts. The publication also contains holiday song lyrics, and will be re-purposed and distributed by the DCA during their annual Christmas Parade and Light up the Night celebration.

For more information, contact Kim Kamowski.

< previous post

next post >