Promotional Spotlight: Tribune-Review Operation Santa Claus

Promotional Spotlight: Tribune-Review Operation Santa Claus

For more than 30 years, the Tribune-Review (Greensburg) has provided holiday meals and children’s books to needy families in the Pittsburgh area through their Operation Santa Claus program.

In partnership with SHOP ‘n SAVE grocery store and the Salvation Army, groceries are purchased at cost, and volunteers from the community pack and distribute bags of nonperishable items to over 5,000 families who would otherwise go hungry during the holiday season.

To raise money for this worthy cause, the Tribune-Review runs ads and coupons asking readers for donations, hosts a summer golf outing, and sponsors the very popular Soup for a Claus event. Participating restaurants in the Greensburg area each partner with a local retailer to distribute their soup at the retailer’s location on the first Saturday in November – a festive way to kick-off the holiday season. The Tribune-Review provides all of the supplies necessary to heat and serve the soup. More than 500 partakers in the soup crawl purchase a $10 ticket, which allows them to sample recipes from approximately 17 different restaurants. The fundraising initiatives, in total, generated more than $90,000 last year to purchase groceries.

For more information, contact Lindsay Berdell.