Promotional Spotlight: What’s Your Philly Story?

Promotional Spotlight: What’s Your Philly Story?

To help drive subscription sales and revenue through their partnership with Newspapers.com, The Philadelphia Inquirer/Philadelphia Daily News/Philly.com is running a contest titled “What’s Your Philly Story?” Readers are encouraged to go online to search the publications’ archives through Philly.Newspapers.com to find a story, event, ad, etc. that pertains to either themselves or their family. When something has been found, the reader saves and uploads the item, and  submits it along with a description that details their connection to it.

The grand prize winner of the contest will receive a 1-year subscription to Newspapers.com along with a custom framed reprint of the story of their choice (which helps to promote Philadelphia Media Network’s reprint services), and two runners-up will be awarded a 6-month subscription.

When the contest ends, Philadelphia Media Network’s native team will further develop the readers’ submissions to use for promotional purposes on Newspapers.com.

The contest has been widely promoted through print and digital ads on the Philadelphia Media Network’s properties, along with sponsored posts on Facebook, and email blasts.

For more information, contact Jaime Hutkin at JHutkin@philly.com.