Pulse Research Sales Tool and COVID-19 Shopping Impact Survey Results

Free to PNA Members

To better understand how consumer behavior and shopping intentions in Pa. have changed as a result of the coronavirus pandemic, the Pennsylvania NewsMedia Association (PNA) partnered with Pulse Research and asked the questions your local businesses want to know about their customer’s shopping plans over the next three months. PNA members have free access to this data through a hands-on advertising sales tool that allows you to share industry-specific purchase intention information for your newspaper with your advertising clients.

The PNA believes that these tools, offered at no cost until August 1, can play a role in your advertising revenue’s recovery.

This complimentary offer from Pulse Research includes the following:

COVID-19 Shopping Impact Research
- PDF of the results for Pennsylvania or your region/market area. Access the results online.
Complimentary Pulse Sales Tools
- Includes customized to your market promotional materials (flyers, email text, etc.) and tools (breakeven calculator, call planner, etc.).
User Training and Guides
- Using the most recent survey information, the guide includes a conversational walk-through of the research and access to a fully online training program for the Pulse sales tools.

To access this information, please visit https://www.pulseresearch.com/support/ and complete the registration form.

In case you missed last week’s webinar on how to utilize this data, a video of the presentation from Pulse Research President John Marling can be found on YouTube.

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