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Advertising

Why Newspapers?

Newspapers vs. Other Media
Newspapers outperform all other media: radio, television, cable television, billboards, magazines and direct mail.

Trust In Newspapers
In print or online, newspapers are the most trusted source of news and information among all age groups.

Benefits of Newspaper Advertising
Newspaper ads, whether print, digital or a combination of both, offer many benefits to an advertiser.

 

Sales Strategies

Category Specific Sales Sheets
Targeting local businesses is easy with these industry-specific flyers filled with relevant market information.

Seasonal Sales Sheets
Working in tandem with the Category Specific Sales Sheets, the Seasonal Sales Sheets highlight advertising opportunities for each season.

Co-op Advertising
Learn the basics of co-op advertising with this detailed and informative brochure.

 

Advertising Routine

The Importance of Effective Frequency
It takes time for consumers to recognize and react to brand messaging, and higher advertising frequencies are required to impact behaviors such as purchase intent.

The Importance of Maintaining Advertising Consistency
Studies indicate that advertisers benefit from maintaining or growing ad spending during times of uncertainty.

 

Advertising Design

Tips for creating effective ads
Whether print or digital, the ultimate goal of an ad: for consumers to see, and respond to, an advertiser’s message.