Newspaper Research

Why Newspapers

It’s time to wake up, Pennsylvania newspapers! For too long, other media sources have been heralding the decline of newspapers. Nothing could be further from the truth. Not only have Pennsylvania’s print and digital newspapers survived the economic downturn, many are now thriving with new innovation, an engaged audience, and increased readership.

PNA wants to help you push forward. This section is devoted to providing members with marketing tools designed to assist in sales, marketing, readership, and more.

If you have questions or ideas on what you’d like to see included in this section, please contact us at

More than 7 in 10 PA adults 18+ read a daily, Sunday, or non-daily, print or digital newspaper or visit a newspaper website each week.

Newspaper Facts

Why newspapers?

Because Pennsylvanians love their newspapers! A large majority of Pennsylvania adults 18 and older have read a print or digital newspaper in the past week: nearly 8 in 101!