Advertising Symposium

Whether you are new to advertising sales or are a seasoned veteran, join your colleagues from across the state for a five-day virtual event that includes exciting training sessions presented by notable industry experts.
Hear from the news media industry’s insiders on a wide variety of topics, including successful new revenue-generating ideas, print and digital sales tools and tactics, design tips, management considerations and best practices that can be easily implemented. With sessions conveniently scheduled over a week, you may register for the presentations and discussions that are of most benefit to you.

Advertising Symposium Schedule

Monday, April 19

Building Better Ads: Advice from the Design Desk – 10 a.m.

Branded Content: A unique, engaging and profitable advertising option – 3 p.m.

Tuesday, April 20

Practices from around the world: who is winning the revenue war, and why? – 11 a.m.

Wednesday, April 21

Best Practices for Optimizing Your Programmatic Campaigns – 10 a.m.

Build Better Relationships with Advertising Agencies and Boost Your Share of the Advertising Business – 3 p.m.

Thursday, April 22

Proven and Successful Revenue Generating Ideas – 11 a.m.

Data-Driven Advertising: Using data and information to create more effective sales calls – 3 p.m.

Friday, April 23

Securing Profitable Salespeople – 10 a.m.

Session Descriptions

Tips and tricks for hiring and retaining a successful advertising sales team

Tips and tricks for hiring and retaining a successful advertising sales team One of the most challenging aspects of being…

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Accentuate the positive and eliminate the negative – how to build a positive readership message to increase advertising sales opportunities

Accentuate the positive and eliminate the negative – how to build a positive readership message to increase advertising sales opportunities …

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Imitation is the sincerest form of flattery – proven products and promotions that you can replicate at your publication

Imitation is the sincerest form of flattery – proven products and promotions that you can replicate at your publication  Why…

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You’ve heard of KISS? Now learn about DISS – Digital Inventory Sales Simplified!

  You’ve heard of KISS? Now learn about DISS – Digital Inventory Sales Simplified!  Does the thought of selling digital…

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The best of the best sales superstars share their secrets for advertising success

The best of the best sales superstars share their secrets for advertising success Do you ever wonder how some sales…

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