The Big Book of Generational Engagement

The Big Book of Generational Engagement

The Pennsylvania NewsMedia Association (PNA) is happy to announce the release of the Big Book of Generational Engagement.

Big Book of Generational Engagement

cover imageAmong the many attributes that characterize each generation, the manner in which each age group engages with the newspaper varies. From topics of interest to preferred delivery platforms, news media organizations in Pennsylvania will benefit from gaining a better understanding of the best ways to connect with Generation Z, millennials, Generation X and baby boomers.

This publication contains valuable information about generational engagement initiatives shared by members of the Pennsylvania NewsMedia Association and our industry partners. It is our hope that it will provide inspiration and guidance as your organization refines its strategy to interact with members of various age groups.

The latest big book can be downloaded by completing the form below:

    Printed copies are only available to PNA members and, with limited quantities available, will be distributed in the order of requests.
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If you encounter any issues or have any questions about the Big Book of Generational Engagement, please contact the PNA marketing team at