The Importance of Advertising Consistency Social Media Ads

Numerous studies demonstrate the advantages of maintaining or even increasing ad budgets during times of uncertainty. Advertisers that maintained or grew their ad spending benefited from increased sales and market share during both the challenging times and afterward.

The PNA has developed a series of social media posts to help news media companies highlight the importance of advertising consistency. These posts can be accessed by completing the form below:

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If you have questions about these ads or encounter trouble downloading, please email marketing@panewsmedia.org.

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