The Importance of Maintaining Advertising Consistency

The Importance of Maintaining Advertising Consistency

Retain and Earn Advertising

To help our members retain and earn as much advertising business as possible, the PNA has developed a marketing sheet that focuses on the importance of retailers maintaining advertising consistency during these challenging times. The content includes important statistics and valuable tips on how retailers can change their advertising message to include benefits that consumers are now seeking, including take-out services, home delivery options and online shopping. Encourage restaurants in your area to advertise their take-out menus, and seasonal businesses, such as painters and landscapers, to promote their services. As more employees are working from home, they are sure to identify a long list of home improvements that need to be tackled.



Sales & Marketing Hotline

One of the PNA’s most helpful services to our members is the free Sales & Marketing Hotline. PNA members may call the hotline with any advertising or marketing-related questions.

Our marketing team provides insight and resources to help give you a sales advantage. Whether it’s information about a particular category of business, consumer media preferences, co-op related data, newspaper readership statistics – or something else, the PNA Sales & Marketing Hotline will assist you in making your next sales call, your BEST sales call.

Contact the Hotline