William Cotter selected as new PNA president

William Cotter selected as new PNA president

HARRISBURG, Pa. (May 17, 2023) — The Pennsylvania NewsMedia Association is pleased to announce that William Cotter has been named as its new president, effective Monday, May 22. He will oversee operations of PNA, MANSI Media and the PNA Foundation.

Cotter said he is “thrilled and honored to lead the PNA team to support and promote Pennsylvania NewsMedia organizations through legislative advocacy, expert resources and industrywide training that exceeds our members’ expectations.”

Cotter brings 35 years of advertising and sales leadership experience to PNA. He began his career in advertising in Western Pennsylvania at Pennysaver Publications and Gateway Newspapers and then held many senior leadership roles at the Pittsburgh Post-Gazette and Trib Total Media. He was recently the director of sales at the Bucks County Herald.

Cotter’s passion and enthusiasm for the news media industry and PNA spans decades. He has been a longtime member of the Display Advertising Committee that planned PNA advertising conferences and was a sales leadership trainer for the PNA Foundation for many years.

“The executive committee is excited and knows Bill will take PNA to the next level,” said Fred Scheller, chair of the PNA Board of Directors. “His experience is impressive, and his energy is contagious. Exciting times for PNA.”

Cotter succeeds Brad Simpson, whose tenure at PNA, MANSI Media and PNA Foundation spanned 19 years, the last four as president.


About PNA: The Pennsylvania NewsMedia Association, founded in 1925, is the nonprofit trade association for print and digital media in the Commonwealth of Pennsylvania. Its mission is to advance the business interests of Pennsylvania news media organizations and to promote a free and independent press. It has nearly 300 newspaper and media‐related members including daily, weekly, and college newspapers and online‐only publications.

About MANSI Media: MANSI Media is the for‐profit subsidiary of the Pennsylvania NewsMedia Association. Its mission is to promote, enhance and simplify placement of advertising into newspapers and other integrated media.

About the PNA Foundation: The PNA Foundation is an independent, nonprofit corporation organized as a public foundation. Its mission is to provide training and resources to our members, to develop the next generation of readers and journalists, and to educate the public on the importance of the First Amendment and the role of a free press.