Why Newspapers

It's time to wake up, Pennsylvania newspapers! For too long, other media sources have been heralding the decline of newspapers. Nothing could be further from the truth. Not only have Pennsylvania's print and digital newspapers survived the economic downturn, many are now thriving with new innovation, an engaged audience, and increased readership.

PNA wants to help you push forward. This section is devoted to providing members with marketing tools designed to assist in sales, marketing, readership, and more.

If you have questions or ideas on what you'd like to see included in this section, please contact us at communications@pa-news.org.

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Why newspapers? Because Pennsylvanians love their newspapers! A large majority of Pennsylvania adults 18 and older have read a print or digital newspaper in the past week: nearly 8 in 101!

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Consumers connect with Pennsylvania newspapers. Adults use newspaper inserts to decide what to buy. In fact, 91 percent of adults 18 and older took action after reading or looking at inserts3.

And who says age matters? Adults of all ages read Pennsylvania newspapers1.
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1 2017 Release 1 – Nielsen Scarborough Report, Copyright 2017. Scarborough Research. All rights reserved.

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