Why newspapers? Because Pennsylvanians love their newspapers! A large majority of Pennsylvania adults 18 and older have read a print or online newspaper in the past week. 83% of them! 1
That's 14% higher than the national average.4
1 American Opinion Research 2012
2 2012 Release 2 – Buffalo DMA (PA counties only), Harrisburg/Lancaster/Lebanon/York DMA, New York DMA (PA counties only), Philadelphia DMA (PA counties only), Pittsburgh DMA (PA counties only), Wilkes-Barre/Scranton DMA – Scarborough Report; Copyright 2013. Scarborough Research. All rights reserved.
3NAA How America Shops and Spends 2013
4SenseMaker Report by the Newspaper Association of America