Why Newspapers

It's time to wake up, Pennsylvania Newspapers! For too long, other media sources have been heralding the decline of newspapers. Nothing could be further from the truth. Not only have Pennsylvania's print and online newspapers survived the economic downturn, many are now thriving with new innovation, an engaged audience, and increased readership.

PNA wants to help you push forward. This section is devoted to providing members with marketing tools designed to assist in sales, marketing, readership, and more.

If you have questions or ideas on what you'd like to see included in this section, please contact us at communications@pa-news.org.

83% of Pennsylvania adults have read a newspaper in print or online every week.

Why newspapers? Because Pennsylvanians love their newspapers! A large majority of Pennsylvania adults 18 and older have read a print or online newspaper in the past week. 83% of them! 1

That's 14% higher than the national average.4

Newspapers have consumer power. Adults use newspaper inserts to decide what to buy. In fact, eighty percent of adults 18 and older used inserts in the last 30 days when making purchasing decisions3

If you're a local company looking to advertise, newspapers are the place to go. Over half of Pennsylvania adults (52%) who use any advertising for local sales and shopping information say their primary source is the printed newspaper1.

And who says age matters? All age groups in Pennsylvania have a readership level of 80% or higher2.

1 American Opinion Research 2012

2 2012 Release 2 – Buffalo DMA (PA counties only), Harrisburg/Lancaster/Lebanon/York DMA, New York DMA (PA counties only), Philadelphia DMA (PA counties only), Pittsburgh DMA (PA counties only), Wilkes-Barre/Scranton DMA – Scarborough Report; Copyright 2013. Scarborough Research. All rights reserved.

3NAA How America Shops and Spends 2013

4SenseMaker Report by the Newspaper Association of America

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