Marketing and Membership Manager

About Us:

The Pennsylvania NewsMedia Association is a nonprofit, dues-supported association with over 200 print, digital and affinity members. We are the largest statewide association in the U.S. dedicated to supporting and promoting the print and digital news media industry. As we prepare to celebrate our 100th anniversary in 2025, our mission is to advance the business interests of Pennsylvania news media organizations and to promote a free and independent press.

PNA offers a variety of tools and services to our members, including legal assistance, advocacy support, marketing resources, training opportunities, networking events, recognition contests and financial grants.

Our affiliated foundation, the Pennsylvania NewsMedia Association Foundation, is an independent, nonprofit corporation organized as a public foundation that provides PNA members with a wide variety of low-cost and innovative training opportunities.
Mid-Atlantic Newspaper Services, Inc. (MANSI Media) is our for-profit entity that manages PNA operations and promotes digital and print advertising in news media products.

We are seeking a forward-thinking, dynamic and innovative marketing and membership manager to join our experienced management team. By driving member engagement and growth, increasing attendance at training and events, promoting the strengths of the news media industry and growing our media placement business, the marketing and membership manager will play an integral role in helping PNA further support our members and clients for the next 100 years.

Job Summary:

With thoughtful planning and innovation, the marketing and membership manager will be responsible for identifying and executing marketing strategies to enhance the association’s visibility, attract new members, increase member engagement and respond to the changing needs of our members, clients and the news media industry. The ideal candidate will have a strong background in digital marketing, association management, excellent communication skills, advanced graphic design skills and website knowledge.

Key Responsibilities:

The responsibilities listed are intended as examples only and may not represent a complete list.

  • Develop and implement comprehensive marketing plans to promote the association’s programs, events and initiatives.
  • Develop and implement strategies for member recruitment and retention.
  • Identify and cultivate relationships with potential partners and sponsors to support association initiatives.
  • Develop sponsorship packages and proposals to attract and retain sponsors.
  • Coordinate and manage sponsor-related activities and ensure fulfillment of sponsorship agreements.
  • Provide exceptional customer service to current and prospective members, addressing inquiries and resolving issues promptly.
  • Manage digital marketing efforts, including email campaigns, social media, content marketing and SEO.
  • Design, update and distribute all internal and external marketing materials, including sales flyers, membership directory, brochures, sales decks, e-newsletters, and advertising campaigns.
  • Maintain and enhance the PNA and MANSI Media websites, ensuring they are up-to-date and user-friendly.
  • Craft and distribute press releases, announcements and other communications to promote association activities and achievements.
  • Analyze marketing data and metrics to measure the effectiveness of campaigns and adjust strategies accordingly.
  • Assist in the planning and execution of membership engagement activities, including webinars, workshops and networking events, in conjunction with PNA Foundation leadership.

Qualifications:

  • Bachelor’s degree in marketing, communications, business administration or a related field.
  • Minimum of 5-7 years of experience in marketing, membership management or a related role.
  • Proven record of developing and executing successful marketing campaigns.
  • Self-starter with a high degree of accountability and willingness to take initiative.
  • Strong understanding of digital marketing tools and techniques.
  • Excellent written and verbal communication skills.
  • Outstanding graphic design skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Enthusiastic positive attitude with strong interpersonal skills and the ability to build and maintain relationships with members, partners and sponsors.
  • Proficiency with CRM systems and marketing software.
  • Knowledge of AP style guidelines is beneficial.
  • Knowledge of the news media industry is a plus.

Benefits:

  • Competitive salary – $50,000/year base
  • Company-paid health, dental and vision insurance
  • Retirement savings plan
  • Paid time off and holidays
  • Professional development opportunities
  • Hybrid work environment – Tuesday, Wednesday and Thursday (office) – Monday and Friday (remote)
  • Start date – August 5, 2024
  • Reports to the Director of Marketing and Membership

How to Apply:

Interested candidates should submit a resume and cover letter to marketing@pa-news.org. Please include “Marketing and Membership Manager Application” in the subject line.

The Pennsylvania NewsMedia Association is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.