Sales Support
As you begin your advertising outreach in 2023, be sure to include PNA’s recently updated category-specific sales sheets as a part of your marketing strategy. Each flyer includes newspaper readership statistics from Nielsen Scarborough, along with purchase intention information from AdMall’s AudienceSCAN®, for over 70 targeted categories of business.
PNA offers these sheets in seven DMAs: Erie, Harrisburg/Lancaster/Lebanon/York, Johnstown/Altoona, Philadelphia, Pittsburgh, Wilkes-Barre/Scranton and statewide.
Learn more hereLegal Hotline
Q: Neighboring states have made recreational marijuana legal, and we’ve gotten proposed ads from out-of-state dispensaries trying to reach our readers in Pennsylvania. Should we publish these ads? A: Publishing this kind…
Events
The Women in Leadership Roundtable provides an excellent opportunity for female media executives to gather virtually and talk about their publishing, advertising and newsroom experiences.
Contests
The Keystone Media Awards reinforce excellence by individuals in the news media profession, by recognizing journalism that consistently provides relevance, integrity, and initiative in serving readers and audiences, and faithfully fulfills its First Amendment rights/responsibilities.
Deadline: Feb. 20, 2023
Sales Support
