Sustainability through Philanthropy and Digital Innovation

Local Media Association and the Pennsylvania NewsMedia Association are partners in the first statewide Lab for Journalism Funding for publishers in Pennsylvania. “On behalf of Pennsylvania publishers, I am beyond excited to provide this unique partnership with the Local Media Association that will share the knowledge and experience of LMA’s previous lab cohorts while teaching proven, detailed, step-by-step fundraising strategies and tactics,” said Tanya Henderson, executive director of the PNA Foundation. The 12 local organizations selected represent big and small newsrooms serving diverse communities across Pennsylvania but united in their focus on civic journalism. The lab will help these news organizations develop and execute strategies to fund essential local journalism via philanthropy. The four-month intensive lab runs May through September 2024. Participating newsrooms are the Bucks County Herald, Eagle Printing Company, Indiana Gazette, Latrobe Bulletin, Philadelphia Sunday SUN, PublicSource, SPIRIT Media Group, Inc., TheBurg, The Daily Collegian, The York Dispatch, Times Leader Media Group, WITF and The Steinman Institute for Civic Engagement.


Diversity and Equity in the Newsroom

PNA is partnering with the Philadelphia Chapter of the National Association of Black Journalists (NABJ) and the Pittsburgh Black Media Federation (PBMF) to create a paid, 12-week fellowship program for journalists of color who are students or recent graduates from schools of higher education that have accredited journalism programs. This coalition will select and fund 12 fellows per year and place them in news organizations throughout Pennsylvania.
We will also be working with Pennsylvania colleges and universities to help us identify strong candidates for the fellowships. Fellows will also have a mentor from the NABJ or the PBMF to provide support and guidance during the internship in order to make the experience as productive as possible.
PNA will collaborate with its member news organizations, the NABJ and PBMF to match fellows with newsrooms based on geography, interest, needs, etc.
The preferred outcome of each fellowship is the transition to full-time, permanent employment at the news organization. If that is not possible, hopefully, the high-profile of the program will make the fellow a first-class candidate for positions at other news organizations throughout the Commonwealth.
PNA is currently working in unison with its partners to find funding and sponsors for this worthy effort. If you are interested in supporting this fellowship program for future journalists of color, contact PNA.


News Media Literacy in the Classroom and Beyond

People have access to myriad forms of news and information across many platforms. It is often difficult for news consumers to determine what is verified fact versus what is intentional falsehood. For our news organizations to be successful, we must operate in a society that is able to distinguish unbiased journalism from slanted rhetoric. PNA is taking a leadership role in this growing crisis, which is not just a threat to honest news reporting, but to democracy itself. Partnering with the News Literacy Project in Washington, D.C. and with the support of the Pennsylvania State Education Association (still pending), PNA is working to include news literacy curriculum in Pennsylvania public schools and make training available to adults and seniors as well.


If you are interested in this issue and would like to help sponsor or fund these efforts, please contact PNA.