PNA Board of Directors

The Association’s Board of Directors includes members from across Pennsylvania who represent daily, nondaily and digital news media organizations. Executive Committe Officers serve one-year terms; Directors serve three-year terms.

The 2025 PNA Board of Directors meetings are scheduled as follows:

• Monday, Feb. 24 at PNA Offices, Harrisburg
• Tuesday, June 24 at PNA Offices, Harrisburg
• Friday, Nov. 14 at the Hotel Hershey

CHAIRWOMAN

Jennifer Bertetto

President & CEO · Trib Total Media, Inc.

724-779-7160 · jbertetto@tribweb.com

^{Jennifer Bertetto has been the President and CEO of Trib Total Media since 2015 and has been employed by the company since 1998. Under her leadership, the Trib has been named the “Best Overall Newspaper” by the Keystone Chapter of the Society of Professional Journalists for four of the last five years. The Trib is also a three-time Emmy winner and the recipient of a national Edward R. Murrow award for best feature.}

_{In her spare time, Jenn enjoys spending time with her husband of 24 years, Keith, and their five cats. She is currently reading The Advantage by Patrick Lencioni and Scooter the Therapy Cat by Betsy Kennon. She is an exercise enthusiast and has worked out seven days a week for over 13 years without missing one day.}

CHAIRMAN ELECT

Bob Geiger

386-871-0623 · bobgeiger@hotmail.com

_{Bob Geiger has 32 years’ experience in media sales and management working primarily in major metro and midsize community markets. He believes in a servant leadership approach and has focused on developing leaders and teams to reach their full potential.}

_{Bob has held leadership roles with responsibility for sales strategy and execution, training and staff development, including at the Tampa Tribune (vice president, advertising), Gannett Southeast Markets (group sales director), Daytona Beach News-Journal (director, advertising) and The Philadelphia Inquirer (senior vice president, sales).}

_{He has been married for 32 years to Tammy, with whom he has two sons, Brandon and Brian. Bob is also a singer/songwriter who has released two albums of original music.}

VICE CHAIRWOMAN

Sharon Sorg

Publisher · The Herald (Sharon)

724-981-6100 ext. 231 · ssorg@sharonherald.com

_{Sharon Sorg has been a part of the newspaper industry in various roles for 36-plus years. She is a CNHI regional executive working with newspapers in Ohio, Pennsylvania, Maryland and Kentucky. In addition, she is publisher of The Herald in Sharon, Pa.; New Castle (Pa.) News and Transylvania Times in Brevard, North Carolina. Most recently, she joined the Pennsylvania teams of The Daily Item in Sunbury and The Danville News as publisher.}

_{Being involved in PNA over the years has afforded her the opportunity to network and support the industry she is so passionate about on a statewide level.}

_{When Sharon is not working, she enjoys spending time with her husband, Chuck, and her two adult children, Matthew and Emily. She is an avid Pittsburgh Penguins fan. While she has many favorite players, nothing makes her smile at the hockey arena as quickly as Iceburgh.}

SECRETARY

Brad Bailey

General Manager · Press Enterprise (Bloomsburg)

570-218-5056 · brad.bailey@pressenterprise.net

_{Brad Bailey is the general manager of Press Enterprise, a seven-day-a-week newspaper and commercial printing company in Bloomsburg. With the company since March 2022, he recently observed his 32nd anniversary in the newspaper industry.}

_{After graduating from Penn State University with a degree in advertising, he spent the first half of his career at The Daily Item in Sunbury. Brad has managed 10 daily newspapers in New York, New Jersey, Oregon, Idaho and, of course, Pennsylvania. He’s had a front-row seat to the changing newspaper business, working through seven newspaper acquisition processes while working for eight parent companies.}

_{He’s excited to be back in his native Central Pennsylvania, working FOR a great company and being IN great company. He maintains a true love for newspapering. When he’s not attending Penn State or Philadelphia Phillies sporting events, he’s spending too much time and money shopping used bookstores for paperback novels from the 1970s and ’80s.}

TREASURER

Lawrance Binda

Publisher & Editor · TheBurg (Harrisburg)

717-695-2576 · lbinda@theburgnews.com

<sub>Lawrance Binda is publisher and editor of TheBurg, a daily news outlet and monthly print publication based in Harrisburg. For four straight years, TheBurg has been named PNA’s “New Organization of the Year” (weekly).

Larry was a daily news reporter, editor and freelance journalist for about 20 years before co-founding TheBurg in 2008. He holds a bachelor’s degree in political science from the George Washington University and a master’s degree in journalism from the University of Missouri.

Larry believes that news leaders have a community responsibility that goes beyond their jobs. When he isn’t strolling around Harrisburg, he’s probably running along the Susquehanna River, patronizing a local business, speaking before a local group or continuing a lifelong struggle with the acoustic guitar.</sub>

PRESIDENT

Bill Cotter

President & CEO · Pennsylvania NewsMedia Association

717-703-3076 · bcotter@pa-news.org

Pennsylvania NewsMedia Association Foundation Board of Trustees

The Foundation’s Board of Trustees consists of professionals from across Pennsylvania with a wide variety of backgrounds and experience inside and outside of the media industry. Members of the Pennsylvania NewsMedia Association have a majority representation. Trustees serve three-year terms.

MANSI Media Board of Directors

Members of MANSI Media’s Board of Directors are elected by shareholders at the annual meeting of corporation shareholders. Directors serve one-year terms.