The Pennsylvania NewsMedia Association has developed statewide marketing campaigns for our members to use that emphasize newspapers’ credibility, hard work and dedication to community. These packages include print and digital ads.
Available for download:
Demand Facts Campaign
This campaign highlights the importance of getting news and information from credible sources and encourages readers to rely on, and support, news organizations across Pennsylvania that provide high-quality news and information to their communities.
Emotional Journey Campaign
This campaign highlights the importance of getting news and information from credible sources and encourages readers to rely on, and support, news organizations across Pennsylvania that provide high-quality news and information to their communities.
Foundation of Real News Campaign
Newspapers are the foundation of real news. From reporting on current events and local politics, to community happenings, graduations, sports victories and personal achievements, local newspapers are the eyes and ears of the community. Holiday and shopping ads are also included.
Pennsylvania Newspapers Campaign
No media works harder than newspapers to provide readers with credible information about what matters most – news about local people, local government, local happenings, and local businesses – all captured by members of the local community.
Real News Campaign
Pennsylvania newspapers work tirelessly to deliver fact-based news and information. In an era of misinformation and fake news dissemination, it’s even more important for the public to know that newspapers are a reliable resource that deliver accurate, fair and unbiased reporting.
Salute to Journalists Campaign
The “Salute to Journalists” campaign is a series of ads promoting a free press and the dedicated journalists who defend it. The three sets of ads are available for you to download and publish.
Thank You Readers Campaign
Newspapers provide communities with accurate, fair and fact-based reporting. Take an opportunity to thank readers for their continued trust and support.
Times of Your Life Campaign
No matter your stage in life, your local newspaper has the content that is most meaningful to you. Whether you are looking for your first job, a new home, an exercise class or your grandkids’ sports scores, your local newspaper has what you need to live your best life.
Trustworthy, Informative and Local Campaign
News media organizations in Pennsylvania always report honest and credible news from dedicated journalists. It is the bedrock of what we stand for today and will stand for always. We will never compromise on the core principles given to us via the First Amendment.
What Matters Campaign
Amidst all of the commotion and distractions that are plaguing our communities and our nation, local community newspapers remain committed to providing fair, factual and balanced reporting. Newspapers continue to provide the information and framework necessary so readers can make informed decisions. This further demonstrates that local community journalism offers stability when readers need it most.
You Can Count on Us Campaign
From the print and digital journalists and editors who report the news, the advertising sales staff who help local retailers promote their businesses, the production crews who design and print the newspaper and the newspaper managers who oversee the entire process, it truly takes a dedicated team to ensure that readers have the news they need to make more informed decisions.
Advertising or Marketing Question?
If you have any advertising or marketing-related questions, please contact Jane Hungarter, director of marketing and membership, at janeh@pa-news.org or 717-703-3041.