Philadelphia Inquirer celebrates multiple milestones in a storied history.
It has been a banner year so far for The Philadelphia Inquirer. The illustrious publication, which celebrated its 195th anniversary in June, recently rolled out a multiplatform brand campaign, including a version with the iconic “I” of its logo made to look like a birthday cake. The campaign won gold for Best Brand Awareness in the 2024 International News Media Association Global Media Awards. The media company hosted an all-staff party at a local beer garden near The Inquirer’s Center City headquarters, complete with a delicious custom-made cake by pastry chef Ashley Huston of DreamWorld Bakes in Philadelphia. In addition, subscribers received personal thank-you notes in the mail from Inquirer staff.
Speaking of subscribers, the Inquirer crossed a new threshold in 2024 by reaching 105,000 digital subscriptions and 20 million readers. According to Publisher and CEO Lisa Hughes, the combination of Inquirer.com, print, social media, the Inquirer app and distribution on Apple News has led to significant growth in audience reach, with specific interest in Philadelphia sports, breaking news and food. As for print, the paper has been redesigned with Pentagram to make sure readers who prefer receiving a physical edition have an attractive and easy-to-navigate paper.
Hughes said the paper is already looking to the nation’s 250th birthday in July 2026. “We hope to be at 250,000 digital subscribers: It’s our destiny!”
