The Pennsylvania NewsMedia Association has developed statewide marketing campaigns for our members to use that emphasize newspapers’ credibility, hard work and dedication to community. These packages include print and digital ads.
Available for download:
America250PA
As America250PA celebrations get underway, PNA has created a new, ready-to-run print and digital ad campaign for members. The two complementary designs honor the history of the newspaper industry while celebrating its role today making it easy to participate in this historic moment and reinforce the value of local news in your community.
At the Core of Community
Trusted local journalism informs, connects and empowers. From breaking news to high school football games to inspiring stories about neighbors and friends, local newspapers, in print and online, bring us together through the shared experiences we call community. Download our “At the Core of Community Campaign”.
Demand Facts Campaign
This campaign highlights the importance of getting news and information from credible sources and encourages readers to rely on, and support, news organizations across Pennsylvania that provide high-quality news and information to their communities.
Emotional Journey Campaign
This campaign highlights the importance of getting news and information from credible sources and encourages readers to rely on, and support, news organizations across Pennsylvania that provide high-quality news and information to their communities.
Foundation of Real News Campaign
Newspapers are the foundation of real news. From reporting on current events and local politics, to community happenings, graduations, sports victories and personal achievements, local newspapers are the eyes and ears of the community. Holiday and shopping ads are also included.
Pennsylvania Newspapers Campaign
No media works harder than newspapers to provide readers with credible information about what matters most – news about local people, local government, local happenings, and local businesses – all captured by members of the local community.
Public Notice Campaign
News organizations provide an independent step in the public notice process, safeguarding the public interest, and preventing the government in self-policing its compliance with laws that require it to tell the public of plans before decisions are made.
PNA has developed print and digital ads for our members to run. The campaign highlights the importance of keeping public notices in the news media industry while supporting ongoing efforts to modernize the Newspaper Advertising Act.
Real News Campaign
Pennsylvania newspapers work tirelessly to deliver fact-based news and information. In an era of misinformation and fake news dissemination, it’s even more important for the public to know that newspapers are a reliable resource that deliver accurate, fair and unbiased reporting.
Salute to Journalists Campaign
The “Salute to Journalists” campaign is a series of ads promoting a free press and the dedicated journalists who defend it. The three sets of ads are available for you to download and publish.
Sunshine Week Campaign
Sunshine Week is a reminder that open government matters. Access to public meetings and records builds trust, strengthens accountability and empowers citizens to stay informed about decisions shaping their communities. When government operates in the open, democracy is stronger, and citizens are better equipped to engage.
Thank You, Readers Campaign
Newspapers provide communities with accurate, fair and fact-based reporting. Take an opportunity to thank readers for their continued trust and support.
The Ties that Bind Campaign
The Ties That Bind campaign highlights the vital role local newspapers play in connecting communities. Through trusted reporting and shared stories, print and digital news organizations help inform, engage and strengthen the communities they serve.
Times of Your Life Campaign
No matter your stage in life, your local newspaper has the content that is most meaningful to you. Whether you are looking for your first job, a new home, an exercise class or your grandkids’ sports scores, your local newspaper has what you need to live your best life.
Trustworthy, Informative and Local Campaign
News media organizations in Pennsylvania always report honest and credible news from dedicated journalists. It is the bedrock of what we stand for today and will stand for always. We will never compromise on the core principles given to us via the First Amendment.
What Matters Campaign
Amidst all of the commotion and distractions that are plaguing our communities and our nation, local community newspapers remain committed to providing fair, factual and balanced reporting. Newspapers continue to provide the information and framework necessary so readers can make informed decisions. This further demonstrates that local community journalism offers stability when readers need it most.
You Can Count on Us Campaign
From the print and digital journalists and editors who report the news, the advertising sales staff who help local retailers promote their businesses, the production crews who design and print the newspaper and the newspaper managers who oversee the entire process, it truly takes a dedicated team to ensure that readers have the news they need to make more informed decisions.
Questions about advertising or marketing? Email Jane Hungarter, director of marketing and membership, or phone her directly at 717-703-3041.