advertising

Advertising Laws: The Top Ten (and more) Legal Issues You Should Know

Melissa Melewsky, PNA’s Media Law Counsel, offers valuable information on the laws of advertising. She’ll highlight some of the most…

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Tips and tricks for hiring and retaining a successful advertising sales team

Tips and tricks for hiring and retaining a successful advertising sales team One of the most challenging aspects of being…

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Accentuate the positive and eliminate the negative – how to build a positive readership message to increase advertising sales opportunities

Accentuate the positive and eliminate the negative – how to build a positive readership message to increase advertising sales opportunities …

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Imitation is the sincerest form of flattery – proven products and promotions that you can replicate at your publication

Imitation is the sincerest form of flattery – proven products and promotions that you can replicate at your publication  Why…

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You’ve heard of KISS? Now learn about DISS – Digital Inventory Sales Simplified!

  You’ve heard of KISS? Now learn about DISS – Digital Inventory Sales Simplified!  Does the thought of selling digital…

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The best of the best sales superstars share their secrets for advertising success

The best of the best sales superstars share their secrets for advertising success Do you ever wonder how some sales…

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Revenue Generation: Why Bother With Political?

Why bother with political advertising? For one thing, political is a multi-billion dollar category and it just keeps growing!  Our…

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Securing Profitable Salespeople

Announcing an exciting new virtual event – PNA’s Advertising Symposium Register today for PNA’s convenient and complimentary Advertising Symposium! By…

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Data-Driven Advertising: Using data and information to create more effective sales calls

Announcing an exciting new virtual event – PNA’s Advertising Symposium Register today for PNA’s convenient and complimentary Advertising Symposium! By…

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Proven and Successful Revenue Generating Ideas

Announcing an exciting new virtual event – PNA’s Advertising Symposium Register today for PNA’s convenient and complimentary Advertising Symposium! By…

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