2022 Circulation Survey Results

2022 Circulation Survey Results

News Media OrganizationLNP Media Group
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Are you facing any challenges with newspaper delivery either through the USPS or with newspaper carriers?Newspaper carriers
What steps have you taken to overcome these challenges?

Allowing carriers to have more than one route. Creative social media advertising through community pages.

How do you recruit newspaper carriers? Check all that apply.
  • Ads in the print newspaper
  • Ads on a newspaper website
  • Ads on hiring websites (Indeed, Monster, etc.)
  • Ads on social media
  • Other
What other methods are you using to recruit newspaper carriers?

Sphere of influence from the managers in recruiting people they know and by word of mouth. We are currently using a recruiter who vets candidates before sending us their contact info. This has about a 30% success rate.

What type of compensation plan do you offer to newspaper carriers? Check all that apply.
  • Tips
  • Auto allowance or reimbursement
Are you facing other distribution-related obstacles?No
Would you be interested in participating in a group forum to discuss improving newspaper distribution?Yes
Date CreatedJune 10, 2022