| News Media Organization | Lancaster Farming |
|---|---|
| Your Newsroom | |
| On average, how many stories are each of your journalists required to produce each week? | 2 |
| Do you publish key stories in print, or in digital, first? | Digital |
| How many journalists (fulltime, part-time and freelancers) do you currently employ in your newsroom? | 10 |
| What percentage of your reporters are freelancers? | Under 25% |
| What topics are of most value when it comes to training in your newsroom? | Writing workshops on how to improve our storytelling and reporting skills, maximizing the value of our digital products, audience building, software and tools that can improve efficiency, meeting content goals with a small staff and limited resources, stress, photography, video skills and equipment, livestreaming, podcasts…. |
| Social Media | |
| Which social media platforms does your news media organization currently use to post news stories and other information? |
|
| What is your organization’s primary desired outcome from the time invested in social media? | Increase traffic to your website |
| Are reporters required to make a set number of posts to social media each week? | No |
| What is the average number of posts per week your organization makes on Facebook? | 21 |
| What is the average number of posts per week your organization makes on Twitter? | 7 |
| What is the average number of posts per week your organization makes on Instagram? | 7 |
| What is the average number of posts per week your organization makes on TikTok? | 1 |
| Does your organization have staff assigned specifically to social media? | Yes |
| Please list the titles for your social media staff: | Social Media Editor (not their only duty) |
| Are comments to your social media accounts monitored and policed by staff? | Yes |
| Students and Your Newsroom | |
| Do you currently offer editorial-related internships in your newsroom? | No |
| Recommendations | |
| What podcast would you recommend to your peers in the news media industry? | Lancaster Farming Industrial Hemp Podcast |
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