News media companies across Pennsylvania are always identifying new opportunities to generate revenue. Learn how others in the commonwealth have achieved success through a variety of proven initiatives.

Big Book titles available for download:

Alternative Revenue

Recognizing that on-going financial success requires income streams beyond advertising and circulation sales, news media organizations in Pennsylvania are discovering creative ways to generate alternative revenue. Some are utilizing existing content and talent to produce books and specialty publications, while others are entering into strategic partnerships, hosting successful events, operating complementary businesses and exploring retail opportunities.


As news media companies across Pennsylvania identify new opportunities to generate revenue for their organizations, many have found success by organizing marketing events in their local communities. Read about the different types of events launched by some of PNA’s members and follow the step-by-step guide to assist you in coordinating your own event.

Generational Engagement

Among the many attributes that characterize each generation, the manner in which each age group engages with the newspaper varies. From topics of interest to preferred delivery platforms, news media organizations in Pennsylvania will benefit from gaining a better understanding of the best ways to connect with Generation Z, millennials, Generation X and baby boomers.

Industry Promotion

Pennsylvania news media organizations promote their products, services and brand messages through a variety of platforms, including advertising, marketing partnerships, events, community engagement initiatives and more. From community improvement programs, to holiday fundraisers, concert sponsorships and social media contests, our members are actively engaging with readers, advertisers and the general public.


This publication includes information ranging from staff benchmarks to readership growth ideas to revenue-generating initiatives, plus common legal concerns and workplace safety tips, that impact all departments of your organization.

Sales Solutions

The Big Book of Sales Solutions includes a wide variety of useful tools, including helpful print and digital sales tips to improve customer acquisition, a series of informative sales flyers that demonstrate the benefits of newspaper advertising, a variety of successful revenue-generating ideas, valuable information on designing effective ads, and much more.

Special Sections

Special sections have been a successful revenue-generating tool for news media organizations. Popular themes, including home improvement and holiday issues, continue to be reader favorites. Many newspapers in Pennsylvania have become even more creative in developing original topics of local interest that resonate within their communities, such as a Tomato Festival Guide, Hometown Scramble and a publication dedicated to local beers.