Gabby Pogel
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How Trib Total Media is leading with impact and innovation
Trib Total Media, a member of the Pennsylvania NewsMedia Association, is one of the state’s most decorated and dynamic news organizations, recognized nationally and regionally for its journalism across platforms. With a forward-thinking approach to digital storytelling and a legacy grounded in community service, the Tribune-Review newsroom continues to lead with impact, innovation and integrity.…
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The Chesapeake Bay Journal covers an entire ecosystem of the Mid-Atlantic region
Pennsylvania NewsMedia Association members encompass a wide variety of styles and formats, always providing important editorial content that keeps their audiences informed. In most instances, those audiences represent local communities or metro areas.The Chesapeake Bay Journal covers an entire ecosystem of the Mid-Atlantic region. For more than 30 years, the Bay Journal has reported on…
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Made in PGH reveals how newspapers are evolving to reach new audiences
As today’s media landscape continues to evolve, traditional media outlets like newspapers are adapting strategies to retain and attract readers. Incorporating a multimedia approach utilizing digital, print, e-mail and video options gives publications the flexibility they need to maintain readership while connecting to a new, tech-savvy audience. Many newspapers that offer a multifaceted approach have…
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Legal Hotline: Political Advertising Guidelines
Q: What are some of the issues we need to consider when reviewing political advertising? A: Financing, required disclosures, timing, rates and defamation issues arise in the context of political advertising, and news media organizations should carefully review the content of political ads before publication. What is a political ad? The Pennsylvania Election Code, Section…
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Pittsburgh City Paper launches members-only platform for local supporters
On March 1st, Pittsburgh City Paper launched an exciting new members-only platform at Pghcitypaper.Memberful.com. This initiative allows individuals to sign up with flexible payment options, offering exclusive perks like special merchandise and premium digital content. Additionally, it provides a sustainable revenue stream for Pgh City Paper while deepening reader engagement. It highlights the importance of…
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PNA Welcomes 15 New Members
Strengthening the Future of Pennsylvania’s NewsMedia The Pennsylvania NewsMedia Association (PNA) is excited to announce the addition of 15 new members. This continued growth reflects the dynamic and ever-expanding landscape of Pennsylvania’s newsmedia industry. Membership with PNA provides invaluable resources to organizations across the spectrum of print, digital and educational media, helping to advance the…
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Legal Hotline: NCAA Trademarks
Q: What are the rules when using the terms “March Madness,” “Sweet Sixteen,” “Final Four,” and other NCAA trademarks in advertising? A: Advertisers cannot use National Collegiate Athletic Association trademarked terms, phrases or logos without permission from the NCAA. The NCAA has registered several terms, phrases and logos associated with its annual collegiate basketball tournament…
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How The Daily Item’s community advisory board helps shape local news
The Daily Item has been an important source of news in Sunbury and the surrounding counties for almost 100 years. Even in an ever-changing media landscape, the newspaper continues to play a vital role in keeping communities informed on both local and state levels. A strong bond exists between the newspaper and its readers. As…
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Mark Cohen Centennial Reflection
Pennsylvania people are the salt of the earth That’s what I got out of my PNA experience. I truly enjoyed every day and it all started with the top flight team in Harrisburg. New to that industry, they were kind enough to guide me, correct me and edit me. I purposely wanted to plow in…
