The conference, themed Happy Valley Welcomes Innovators, Revenue Drivers and Inspirers, featured a range of informative sessions, including Lead with Hospitality, Leveraging AI in Advertising Sales, Hiring Smarter, Exploring New Revenue Streams, Monetizing Social Media and Newsletters, and Practical Strategies to Strengthen Sales Approaches.

During Thursday’s luncheon, PNA presented its annual advertising awards, along with the Audience Development Person of the Year Award, Newspaper Hero of the Year Award and John G. Leeser Scholarship Awards. Attendees also enjoyed networking at happy hours and dinners in downtown State College on Wednesday and Thursday before wrapping up early Friday afternoon ahead of the White Out weekend crowd.

With strong attendance, positive feedback and State College’s central location, PNA plans to host the 2026 Advertising Conference once again at the Graduate Hotel, Sept. 16-18.