Events

From Once Upon a Time to the End: Tips for Keeping Readers Engaged in Your Stories

Or as journalists say, from the lead to the kicker. This session explores why beginnings and endings are so important…

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Tips and tricks for hiring and retaining a successful advertising sales team

Tips and tricks for hiring and retaining a successful advertising sales team One of the most challenging aspects of being…

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Accentuate the positive and eliminate the negative – how to build a positive readership message to increase advertising sales opportunities

Accentuate the positive and eliminate the negative – how to build a positive readership message to increase advertising sales opportunities …

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Imitation is the sincerest form of flattery – proven products and promotions that you can replicate at your publication

Imitation is the sincerest form of flattery – proven products and promotions that you can replicate at your publication  Why…

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You’ve heard of KISS? Now learn about DISS – Digital Inventory Sales Simplified!

  You’ve heard of KISS? Now learn about DISS – Digital Inventory Sales Simplified!  Does the thought of selling digital…

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The best of the best sales superstars share their secrets for advertising success

The best of the best sales superstars share their secrets for advertising success Do you ever wonder how some sales…

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2022 Capitol Crash Course

An insider’s guide to how Pennsylvania’s state government works. From the Governor to representatives and senators to lobbyists to open…

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A Primer on the NewStart Program and How It Can Help Community News to Endure

Do you want to own a weekly or daily newspaper or aspire to start your own print or online publication? …

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PA’s Right to Know Law: Best Practices for Access

During this jam-packed session, we’ll not only review the basics of the Right to Know Law, but also explain other…

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Cops, Courts and Crime: How to Transform Your Public Safety Coverage

A discussion of how public safety coverage can become people-centered and community-based to help create more three-dimensional journalism and repair…

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