Foundation

2022 Keystone Media Awards Brunch

Join us at our Keystone Media Awards Brunch as we celebrate and recognize the best of Pennsylvania journalism. View a…

Read More

Advertising Laws: The Top Ten (and more) Legal Issues You Should Know

Melissa Melewsky, PNA’s Media Law Counsel, offers valuable information on the laws of advertising. She’ll highlight some of the most…

Read More

From Once Upon a Time to the End: Tips for Keeping Readers Engaged in Your Stories

Or as journalists say, from the lead to the kicker. This session explores why beginnings and endings are so important…

Read More

Tips and tricks for hiring and retaining a successful advertising sales team

Tips and tricks for hiring and retaining a successful advertising sales team One of the most challenging aspects of being…

Read More

Accentuate the positive and eliminate the negative – how to build a positive readership message to increase advertising sales opportunities

Accentuate the positive and eliminate the negative – how to build a positive readership message to increase advertising sales opportunities …

Read More

Imitation is the sincerest form of flattery – proven products and promotions that you can replicate at your publication

Imitation is the sincerest form of flattery – proven products and promotions that you can replicate at your publication  Why…

Read More

You’ve heard of KISS? Now learn about DISS – Digital Inventory Sales Simplified!

  You’ve heard of KISS? Now learn about DISS – Digital Inventory Sales Simplified!  Does the thought of selling digital…

Read More

The best of the best sales superstars share their secrets for advertising success

The best of the best sales superstars share their secrets for advertising success Do you ever wonder how some sales…

Read More

2022 Capitol Crash Course

An insider’s guide to how Pennsylvania’s state government works. From the Governor to representatives and senators to lobbyists to open…

Read More

A Primer on the NewStart Program and How It Can Help Community News to Endure

Do you want to own a weekly or daily newspaper or aspire to start your own print or online publication? …

Read More