News Media OrganizationPublicSource
Your Newsroom
On average, how many stories are each of your journalists required to produce each week?1
Do you publish key stories in print, or in digital, first?Digital
How many journalists (fulltime, part-time and freelancers) do you currently employ in your newsroom?20
What percentage of your reporters are freelancers?Under 25%
What topics are of most value when it comes to training in your newsroom?

Audience engagement, ethics, data, RTK and FOIA, time management, beat building, subject matter training (e.g. higher ed reporting in PA)

Social Media
Which social media platforms does your news media organization currently use to post news stories and other information?
  • Facebook
  • Twitter
  • Instagram
What is your organization’s primary desired outcome from the time invested in social media?Increase traffic to your website
Are reporters required to make a set number of posts to social media each week?No
What is the average number of posts per week your organization makes on Facebook?30
What is the average number of posts per week your organization makes on Twitter?60
What is the average number of posts per week your organization makes on Instagram?30
Does your organization have staff assigned specifically to social media?No
Are comments to your social media accounts monitored and policed by staff?Yes
Students and Your Newsroom
Do you currently offer editorial-related internships in your newsroom?Yes
Are your editorial internships paid?Yes
Do your editorial internships offer course credits?Yes
What advice would you offer to other publications to implement or improve their internship program?

Develop the internship program to include trainings, mentors, regular meetings with a supervisor. Create an outreach plan that will help get your positions in front of a diverse group of candidates. Pay!

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