| News Media Organization | Standard-Speaker, Hazleton |
|---|---|
| Your Newsroom | |
| On average, how many stories are each of your journalists required to produce each week? | 6 |
| Do you publish key stories in print, or in digital, first? | Digital |
| How many journalists (fulltime, part-time and freelancers) do you currently employ in your newsroom? | 20 |
| What percentage of your reporters are freelancers? | Under 25% |
| What topics are of most value when it comes to training in your newsroom? | We have a very veteran news staff, so we are in the continuing education sector. Obviously, digital ideas are most needed, as that’s where we all are heading. Also, diversity issues and significant because of our city being majority Latino — our very veteran news staff is not diverse. With staff openings lacking, we have not had opportunities to expand our staff make-up. |
| Social Media | |
| Which social media platforms does your news media organization currently use to post news stories and other information? | |
| What is your organization’s primary desired outcome from the time invested in social media? | Increase traffic to your website |
| Are reporters required to make a set number of posts to social media each week? | No |
| What is the average number of posts per week your organization makes on Facebook? | 25 |
| What is the average number of posts per week your organization makes on Twitter? | 25 |
| Does your organization have staff assigned specifically to social media? | No |
| Are comments to your social media accounts monitored and policed by staff? | Yes |
| Students and Your Newsroom | |
| Do you currently offer editorial-related internships in your newsroom? | Yes |
| Are your editorial internships paid? | No |
| Do your editorial internships offer course credits? | Yes |
| What advice would you offer to other publications to implement or improve their internship program? | Stay in touch with the coordinator. This young person is an asset at a time when we have fewer assets to utilize. Give them meaningful work. I’ve spoken with coordinators who feel their students end up not getting enough practical work out of their time in the newsroom. |
| Recommendations | |
| What apps or computer programs would you recommend to your peers in the news media industry? | Unsure of something I would see as a must-have. |
| What book about journalism or the news media industry would you recommend to other editors in Pennsylvania? | Tabloid From Hell by Michael Raffaele. I don’t know that our current society would allow for a 1990s Trentonian-style delivery of news, but the book drives home the point of finding ways to have news, including crime, generate single-copy sales. Even now, as we all move to digital, it’s clicks as well as single-copy. No, we probably can’t get away with the headlines and over-the-top delivery of the Trentonian’s fronts, but the basis for what they did — give content that readers want. They did so without going the clickbait route. Sorry to say the book has a few typos in it … but you will see some of your past newsroom staff (or even current) in the characters described in their newsroom. |
| What podcast would you recommend to your peers in the news media industry? | None. |
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