Training
From Once Upon a Time to the End: Tips for Keeping Readers Engaged in Your Stories
Or as journalists say, from the lead to the kicker. This session explores why beginnings and endings are so important…
Read MoreTips and tricks for hiring and retaining a successful advertising sales team
Tips and tricks for hiring and retaining a successful advertising sales team One of the most challenging aspects of being…
Read MoreAccentuate the positive and eliminate the negative – how to build a positive readership message to increase advertising sales opportunities
Accentuate the positive and eliminate the negative – how to build a positive readership message to increase advertising sales opportunities …
Read MoreImitation is the sincerest form of flattery – proven products and promotions that you can replicate at your publication
Imitation is the sincerest form of flattery – proven products and promotions that you can replicate at your publication Why…
Read MoreYou’ve heard of KISS? Now learn about DISS – Digital Inventory Sales Simplified!
You’ve heard of KISS? Now learn about DISS – Digital Inventory Sales Simplified! Does the thought of selling digital…
Read MoreThe best of the best sales superstars share their secrets for advertising success
The best of the best sales superstars share their secrets for advertising success Do you ever wonder how some sales…
Read More2022 Capitol Crash Course
An insider’s guide to how Pennsylvania’s state government works. From the Governor to representatives and senators to lobbyists to open…
Read MoreA Primer on the NewStart Program and How It Can Help Community News to Endure
Do you want to own a weekly or daily newspaper or aspire to start your own print or online publication? …
Read MorePA’s Right to Know Law: Best Practices for Access
During this jam-packed session, we’ll not only review the basics of the Right to Know Law, but also explain other…
Read MoreCops, Courts and Crime: How to Transform Your Public Safety Coverage
A discussion of how public safety coverage can become people-centered and community-based to help create more three-dimensional journalism and repair…
Read More