Training
2020 Sharon Johnson Memorial Workshop
This year’s topic TBD. Check back often for updates! This workshop is geared toward reporters, editors and all newsroom managers….
Read MoreEffectively Managing the Trauma that Comes from Reporting on Trauma
Reporting on traumatic events has become an all-too-familiar responsibility for editorial teams. Just as first responders need to be aware…
Read MoreGenerate More Advertising Revenue through Contests and Promotions
From “Best of” and “Cutest Pet” contests to “Win a Free Hot Water Heater” sweepstakes, newspapers have found success growing…
Read More2020 Eliza Northrop Beale Workshop for Weeklies
From management and legal issues to generating revenue and redesigning your paper and website, today’s most pressing topics for small…
Read MoreStrategies for Becoming the Go-To Source for 2020 Election Coverage
Media outlets will be vying for the attention of voters this election year. As the credible source for real news,…
Read MoreTips to Secure Advertising Business in the Green Phase
The coronavirus wreaked havoc across the commonwealth. Now that Pennsylvania’s counties have moved into the green phase, recovery is underway….
Read MoreA Closer Look at the PA Game Commission’s New Chronic Wasting Disease Response Plan
Exclusive opportunity! Learn the latest news from the Pennsylvania Game Commission on CWD, just days after they adopt a new…
Read MoreGenerational Engagement – Understanding and engaging the generations
Among the many attributes that characterize each generation, the manner in which each age group engages with the newspaper varies….
Read MoreBest Practices for Circulation and Audience Development #3: Solutions for a Post-COVID-19 World
Originally scheduled as a daylong workshop on April 17, the annual PNA Foundation/I-SCMA circulation best practices training has been recreated…
Read MoreBest Practices for Circulation and Audience Development #2: AAM Updates and Guidelines
Originally scheduled as a daylong workshop on April 17, the annual PNA Foundation/I-SCMA circulation best practices training has been recreated…
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