Training

2020 Sharon Johnson Memorial Workshop

This year’s topic TBD. Check back often for updates! This workshop is geared toward reporters, editors and all newsroom managers….

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Effectively Managing the Trauma that Comes from Reporting on Trauma

Reporting on traumatic events has become an all-too-familiar responsibility for editorial teams. Just as first responders need to be aware…

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Generate More Advertising Revenue through Contests and Promotions

From “Best of” and “Cutest Pet” contests to “Win a Free Hot Water Heater” sweepstakes, newspapers have found success growing…

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2020 Eliza Northrop Beale Workshop for Weeklies

From management and legal issues to generating revenue and redesigning your paper and website, today’s most pressing topics for small…

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Strategies for Becoming the Go-To Source for 2020 Election Coverage

Media outlets will be vying for the attention of voters this election year. As the credible source for real news,…

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Tips to Secure Advertising Business in the Green Phase

The coronavirus wreaked havoc across the commonwealth. Now that Pennsylvania’s counties have moved into the green phase, recovery is underway….

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A Closer Look at the PA Game Commission’s New Chronic Wasting Disease Response Plan

Exclusive opportunity!  Learn the latest news from the Pennsylvania Game Commission on CWD, just days after they adopt a new…

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Generational Engagement – Understanding and engaging the generations

Among the many attributes that characterize each generation, the manner in which each age group engages with the newspaper varies….

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Best Practices for Circulation and Audience Development #3: Solutions for a Post-COVID-19 World

Originally scheduled as a daylong workshop on April 17, the annual PNA Foundation/I-SCMA circulation best practices training has been recreated…

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Best Practices for Circulation and Audience Development #2: AAM Updates and Guidelines

Originally scheduled as a daylong workshop on April 17, the annual PNA Foundation/I-SCMA circulation best practices training has been recreated…

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