America East

America East News Media Summit

Due to the coronavirus pandemic, the Pennsylvania NewsMedia Association canceled the 2020 America East News Media Summit. We still feel strongly that the high-caliber speakers and quality content that was slated remains a valuable resource for you and your team, so we have organized a series of complimentary webinars that will feature much of that content, as well as several new additions.

July

Generational Engagement – Understanding and engaging the generations
Advertising/Editorial/Management Tracks

Among the many attributes that characterize each generation, the manner in which each age group engages with the newspaper varies. From topics of interest to preferred delivery platforms, news media organizations in Pennsylvania will benefit from gaining a better understanding of the best ways to connect with Generation Z, millennials, Generation X and baby boomers. This webinar will provide information and guidance to assist your organization in building strategies to interact with members of various age groups.

Register

August

Tips to Secure Advertising Business in the Green Phase
Advertising Track

The coronavirus wreaked havoc across the commonwealth. Now that Pennsylvania’s counties have moved into the green phase, recovery is underway. Businesses are reopening, and consumers are eager to get out and spend. This webinar will provide information about which categories of business are most likely to advertise along with easy-to-implement tips on how to win back their advertising dollars.

Register

Strategies for Becoming the Go-To Source for 2020 Election Coverage
Editorial Track

Media outlets will be vying for the attention of voters this election year. As the credible source for real news, secure your position by solidifying your political news planning. In this webinar, you’ll learn how to produce invaluable content for local, state and national races that includes candidate interviews, the pros and cons of endorsing, when and how to call the results, how to use polls and more.

Register

September

Living through History; faster, better, leaner
Production/Management Track

Maintaining and streamlining newspaper production processes to optimize efficiency and cost-effectiveness can be challenging, and in light of the recent COVID-19 pandemic, it is absolutely vital to the survival of each publication.

Register

Generate More Advertising Revenue through Contests and Promotions
Advertising Track

From “Best of” and “Cutest Pet” contests to “Win a Free Hot Water Heater” sweepstakes, newspapers have found success growing advertising revenue through internal and advertiser promotions. This webinar workshop will teach you how to build, organize, sell and stage promotions in both digital and print Whether you have never held a promotion, or you utilize them regularly, you will walk away with some new ideas and strategies to ensure success.

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Consolidation Within the News Media Industry – How will your newspaper be impacted?
Management Track

The subject of consolidation in the news media industry has gone from the elephant in the room to the matter at hand. All aspects of the industry have been impacted, but certainly production and management are experiencing some of the deepest effects. Join experts from both sides of the field as they discuss the current state of consolidations and how they are working to stay ahead of the curve and maintain the integrity of their organizations and products.

More information coming soon

October

Effectively Managing the Trauma that Comes from Reporting on Trauma
Editorial Track

Reporting on traumatic events has become an all-too-familiar responsibility for editorial teams. Just as first responders need to be aware of the effects their work on the front line brings to them as individuals, so must the journalists who report on stressful and tragic situations. This webinar will provide essential tips for reporters to ensure your own physical and emotional well-being as it relates to performing the duties of your job. It will include information about mental health and provide coping strategies as well as details about support groups, both externally and within your own media organization.

Register

Be an Invaluable Resource to your Advertising Clients: An advertising rep workshop
Advertising Track

Making an advertising sale is great! You’ve closed a deal, earned a commission and perhaps even hit your goals. However, building and maintaining lasting relationships with your advertisers is the key to your long-term success. Effective sales professionals understand the value of asking the right questions and listening attentively to the answers before formulating a recommendation. This webinar workshop will provide you with the knowledge, tools and training to become an asset to your clients and a top-performer within your organization.

More information coming soon


Do you have questions about the listed training?  Are you unsure how to participate?  Please contact Mary Firestone, PNA’s Manager of Meetings and Member Services, by email or phone, 717-703-3069.